Association between satisfaction and performance in franchise networks: a study from the perspective of correspondence analysis

Autor: Rodrigues Viana, Thalia, Azevedo, Ana Cláudia, Morais Pereira, Rafael

Publikováno v: Iberoamerican Journal of Entrepreneurship and Small Business; Vol. 11 No. 2 (2022): May-Aug.; e2187
Revista de Empreendedorismo e Gestão de Pequeñas Empresas; Vol. 11 Núm. 2 (2022): mayo-ago.; e2187
Revista de Empreendedorismo e Gestão de Pequenas Empresas; v. 11 n. 2 (2022): maio-ago.; e2187
REGEPE Entrepreneurship and Small Business Journal; Vol. 11 No. 2 (2022): May/Aug.; e2187
REGEPE Entrepreneurship and Small Business Journal; Vol. 11 Núm. 2 (2022): mayo/ago.; e2187
REGEPE Entrepreneurship and Small Business Journal; v. 11 n. 2 (2022): maio/ago.; e2187

Objective: to analyze the associative relationship between the performance of franchise networks and the level of satisfaction of franchisees, under the hypothesis that the level of satisfaction of franchisees has a positive association with the perf

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::dc5f505c9e435cb559b81fe559659255
https://doi.org/10.14211/ibjesb.e2187