Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Reckmann, Tobias"'
Autor:
Reckmann, Tobias, Teichert, Thorsten
Publikováno v:
Marketing: ZFP – Journal of Research and Management, 2019 Jan 01. 41(1), 50-66.
Externí odkaz:
https://www.jstor.org/stable/26588534
Autor:
Reckmann, Tobias, Teichert, Thorsten
Publikováno v:
Marketing: ZFP – Journal of Research and Management, 2016 Jan 01. 38(1), 29-43.
Externí odkaz:
https://www.jstor.org/stable/26426801
Autor:
Reckmann, Tobias
Word of mouth (WOM) information have become an integral part of consumer decision-making and have revitalized investigations of a social phenomenon to serve marketing objectives. This study addresses the fast-growing yet diverse WOM literature with i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1687::3a38424e14491a1234b5b2159ef8cf2f
https://hdl.handle.net/10419/179913
https://hdl.handle.net/10419/179913
Autor:
Reckmann, Tobias
Publikováno v:
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : Zfbf; June 2017, Vol. 69 Issue: 2 p173-201, 29p