Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Rebecca W. Hamilton"'
Autor:
Evan Weingarten, Kristen Duke, Wendy Liu, Rebecca W. Hamilton, On Amir, Gil Appel, Moran Cerf, Joseph K. Goodman, Andrea C. Morales, Ed O’Brien, Jordi Quoidbach, Monic Sun
Publikováno v:
Journal of Consumer Psychology. 33:97-106
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::27bc83d61358aed62f7245ba715801ea
https://doi.org/10.1002/jcpy.1291
https://doi.org/10.1002/jcpy.1291
Publikováno v:
Journal of the Academy of Marketing Science.
Resource scarcity, manifested through limited time, money or space, is a prevalent aspect of family life. Drawing on depth interviews with 30 families from diverse demographic backgrounds, this study develops a framework to demonstrate how families r
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::155bc0c9881bae39264744dbfda44be1
https://pubmed.ncbi.nlm.nih.gov/35791312
https://pubmed.ncbi.nlm.nih.gov/35791312
Autor:
Ajay T. Abraham, Rebecca W. Hamilton
Publikováno v:
Journal of Marketing Research. 55:686-703
Evidence of the impact of partitioned pricing is contradictory. Research indicates that partitioning a price into multiple components can result in more favorable preferences, due to a lower recalled price, or less favorable preferences, due to unfav
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d86cad08adf18b40dd3e65bd49aef1b6
https://doi.org/10.1177/0022243718800724
https://doi.org/10.1177/0022243718800724
Publikováno v:
Harvard business review. 84(2)
Consider a coffeemaker that offers 12 drink options, a car with more than 700 features on the dashboard, and a mouse pad that's also a clock, calculator, and FM radio. All are examples of "feature bloat", or "featuritis", the result of an almost irre
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=pmid________::e04febd8838a881885e0f85c9cf0dc52
https://pubmed.ncbi.nlm.nih.gov/16485808
https://pubmed.ncbi.nlm.nih.gov/16485808