Zobrazeno 1 - 10
of 15
pro vyhledávání: '"Rebecca VanMeter"'
Publikováno v:
Journal of Marketing Education. 45:91-100
Applying the pedagogy of vulnerability and self-expansion theory, the exercise known as the Know Me Activity (KMA) enhances self-expansion by encouraging connections between students and the instructor. The pedagogy of vulnerability is premised on ri
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5ff7e7d9675122eecb9144472e48c610
https://doi.org/10.1177/02734753211041743
https://doi.org/10.1177/02734753211041743
Publikováno v:
Marketing Education Review. 31:111-118
Active learning engages students where they enjoy the learning process and gain a better understanding of course content. Active learning, such as an in-class game, can mitigate inattentive listeni...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9b55b6e3d81fe95bbb96061eaf47d466
https://doi.org/10.1080/10528008.2021.1871850
https://doi.org/10.1080/10528008.2021.1871850
Publikováno v:
Journal of Product & Brand Management. 29:675-688
Purpose The purpose of this paper is to examine the impact of the type of disclosure used by social media influencers on consumer evaluations of influencer transparency, product performance expectations and how those factors ultimately influence purc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5c1fcd9bb0ad2965a6b9b690f31be5b9
https://doi.org/10.1108/jpbm-05-2019-2362
https://doi.org/10.1108/jpbm-05-2019-2362
Publikováno v:
Industrial and Organizational Psychology. 12:376-380
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6a4787ef36d08608b449f44b6773092b
https://doi.org/10.1017/iop.2019.67
https://doi.org/10.1017/iop.2019.67
Publikováno v:
Marketing Education Review. 29:142-146
Traditional MBA programs and course delivery methods have come under increased scrutiny, to the point of being labeled passe. Specific criticisms include the relevance of the material and an inabil...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b2e7e186b9a0ddfe186dc5ec7347ac3b
https://doi.org/10.1080/10528008.2019.1609991
https://doi.org/10.1080/10528008.2019.1609991
Publikováno v:
Journal of Interactive Marketing. 43:83-97
As social media marketing becomes more pervasive, questions continue to emerge regarding utilizing the medium strategically to maximize positive brand-related outcomes. Marketers are increasingly seeking guidance for targeting consumers who will inte
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dbc62be797c1982e013205aa8dd7495c
https://doi.org/10.1016/j.intmar.2018.03.003
https://doi.org/10.1016/j.intmar.2018.03.003
Autor:
James A. Mead, Rebecca VanMeter
Publikováno v:
Marketing Education Review. 31:53-54
The past year accelerated, if not forced, many changes in marketing education. We believe that 2020 will be remembered not as a lost year but as a year of endurance and determination. As both a com...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::912036fc0170be00c88a47c3ae8e2bf0
https://doi.org/10.1080/10528008.2021.1923393
https://doi.org/10.1080/10528008.2021.1923393
Publikováno v:
Journal of Marketing Theory and Practice. 29:63-64
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cad715d08b44c740b727b6b500277e3f
https://doi.org/10.1080/10696679.2021.1882314
https://doi.org/10.1080/10696679.2021.1882314
Publikováno v:
Journal of Marketing Theory and Practice. 29:1-2
He said that you areYou are the futureAnd the future looks goodThe future looks good~ The Future Looks Good by OneRepublic ~The Journal of Marketing Theory and Practice is pleased to introduce this...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::46268a1daab8ad3cb83b8d8c547208d5
https://doi.org/10.1080/10696679.2020.1860689
https://doi.org/10.1080/10696679.2020.1860689
Publikováno v:
AMS Review. 6:59-78
There is considerable confusion about what constitutes servant leadership. This paper outlines an approach to guide empirical investigation, while also addressing current inexact specifications of servant leadership, the issue of the unique dimension
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7d36c89fca6ae577a7fa4ab7dca39e1f
https://doi.org/10.1007/s13162-016-0075-2
https://doi.org/10.1007/s13162-016-0075-2