Zobrazeno 1 - 10
of 11
pro vyhledávání: '"Rebecca Ru-Yuh Liu"'
Publikováno v:
Industrial marketing management, 2020, Vol.89, pp.446-458 [Peer Reviewed Journal]
This paper examines how firms learn in new product development (NPD) networks. While existing research in business and industrial marketing has significantly advanced our understanding of learning within single firms and in dyadic relationships, our
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2029990ec26ce965b153cc7c1c0d985b
http://dro.dur.ac.uk/30302/1/30302.pdf
http://dro.dur.ac.uk/30302/1/30302.pdf
The empirical evidence that innovation policies often lead to innovation additionality is long-standing. However, innovation is an intermediate outcome. Innovations are important to the extent that they contribute to some broader goal, such as the co
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::40e2027d1d061a547e1faaa66a6421ac
https://doi.org/10.1093/icc/dty059
https://doi.org/10.1093/icc/dty059
Autor:
Aysegul Eda Kop, Rebecca Ru-Yuh Liu
Publikováno v:
International Journal of Online Marketing. 6:15-33
This paper intends to understand whether social media helps new product success in the context of customer involvement. The authors present a debate about the opportunities and challenges of using social media in new product development (NPD). Throug
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7e0e438cc92ad5ecfb621324da45c6da
https://doi.org/10.4018/ijom.2016070102
https://doi.org/10.4018/ijom.2016070102
Publikováno v:
Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing. 15:4-9
The medical device market is one of the most attractive and profitable areas in the global economy. Since China opened its doors to the world it has attracted increasing amounts of foreign investment. The Chinese medical device market is currently on
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0ce43e68ce01f8a5a0cbf914d3905844
https://doi.org/10.1177/1745790415605414
https://doi.org/10.1177/1745790415605414
Autor:
Aysegul Eda Kop, Rebecca Ru-Yuh Liu
This chapter contributes to a better understanding of the role of social media in the NPD process and a debate about the impact of social media on NPD success. Through a critical literature review, this chapter provides an insight into the impact of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::69ab1822c39d3bf81d7ca15989804cbc
https://doi.org/10.4018/978-1-5225-5637-4.ch013
https://doi.org/10.4018/978-1-5225-5637-4.ch013
Publikováno v:
Cogent Business & Management, Vol 5, Iss 1 (2018)
This study examines how a psychometric testing tool can be used to explain, predict and measure behavioural competences and how entrepreneurs fund the firm. Reference is made to studies of personality traits (McClelland, 1961; Sandberg & Hoffer, 1987
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d4e41434878736dc3d975adc42fc3bf9
https://hdl.handle.net/10419/206106
https://hdl.handle.net/10419/206106
This chapter begins with an introduction to social networking. The opportunities and challenges of social network sites regarding marketing strategies are discussed and these provide a foundation for exploring viral marketing with regard to the devel
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::addd831c4cf920f019bfd2f07592b4e6
https://doi.org/10.4018/978-1-5225-5637-4.ch003
https://doi.org/10.4018/978-1-5225-5637-4.ch003
Autor:
Rebecca Ru-Yuh Liu
Publikováno v:
Management Learning. 46:337-360
This article studies the process of firm learning in business networks and its impact on new product development. It argues that prior work offers little insight into how learning actually takes place in network collaboration, and so poses the open q
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c028378528255fb621610797cdd676a8
https://doi.org/10.1177/1350507614537019
https://doi.org/10.1177/1350507614537019
Publikováno v:
Journal of Commercial Biotechnology. 22
Medical device regulations across the globe have significant variations. The Chinese medical device market, like\ud China’s economy, is developing rapidly. This article reviews the medical device regulations in China and illustrates\ud the major ch
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f41b4ac6f315d0bf079742d7b3d77cf5
https://doi.org/10.5912/jcb720
https://doi.org/10.5912/jcb720
Autor:
Susan Hart, Rebecca Ru-Yuh Liu
Publikováno v:
Industrial Marketing Management. 40:691-698
Solution innovation often exposes uncertainties that are addressed by corporate collaboration through networks. This paper examines the link between uncertainty reduction and knowledge processes. It focuses specifically on the role of company experie
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8a1f6b6971977ac583f6cc294c649483
https://doi.org/10.1016/j.indmarman.2011.05.004
https://doi.org/10.1016/j.indmarman.2011.05.004