Zobrazeno 1 - 10
of 30
pro vyhledávání: '"Rebecca J. Slotegraaf"'
Autor:
Niket Jindal, Rebecca J. Slotegraaf
Publikováno v:
Journal of the Academy of Marketing Science.
Research shows that marketing investments play a pivotal role in a firm’s own bankruptcy. However, there are even more firms that are not confronting bankruptcy themselves yet face spillovers from a rival’s bankruptcy. For such firms, it remains
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cf0ec90589a96f571566df250faf3672
https://doi.org/10.1007/s11747-023-00931-9
https://doi.org/10.1007/s11747-023-00931-9
Autor:
Gopal Das, Rebecca J. Slotegraaf, Raji Srinivasan, Durairaj Maheswaran, Shailendra Pratap Jain
Publikováno v:
Journal of the Academy of Marketing Science
Pandemics have been an unfortunate but consistent facet of human existence over centuries, threatening lives as well as livelihoods globally. Disconcertingly, their frequency persists, with four "major" pandemics disrupting the planet in the last 65
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4743926c2753d4346e29b766b38f9581
http://europepmc.org/articles/PMC8114019
http://europepmc.org/articles/PMC8114019
Publikováno v:
Journal of Product Innovation Management. 38:238-241
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8f00a17007e1c96426aee67cd503f147
https://doi.org/10.1111/jpim.12569
https://doi.org/10.1111/jpim.12569
Publikováno v:
Journal of the Academy of Marketing Science. 48:1156-1173
Continuous improvement products (CIPs) are designed so that firms can make post-purchase improvements without requiring the user to fully replace the product. Although CIPs are becoming increasingly common in the marketplace, there are challenges in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b6ead5ce98b499db1bb3eeb62dbd6bf5
https://doi.org/10.1007/s11747-020-00730-6
https://doi.org/10.1007/s11747-020-00730-6
Publikováno v:
Journal of Marketing Research. 56:76-88
Although firms are increasingly launching branded mobile apps, an understanding of their influence on firm value remains elusive. Using stock market returns to assess firm value, the authors investigate the impact of branded mobile app announcements
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2cb0466fb83e0c225bcf1d31c8d9a330
https://doi.org/10.1177/0022243718820588
https://doi.org/10.1177/0022243718820588
Autor:
Rebecca J. Slotegraaf
Publikováno v:
Mapping Out Marketing ISBN: 9781315112602
Mapping Out Marketing
Mapping Out Marketing
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6a4e99abd0489a84ee06ed17293ea339
https://doi.org/10.4324/9781315112602-18
https://doi.org/10.4324/9781315112602-18
Autor:
Yuna Kim, Rebecca J. Slotegraaf
Publikováno v:
Marketing Letters. 27:183-193
Recognizing the importance of timely access to market knowledge for successful new product development (NPD), extant research has theoretically argued and empirically shown the value of consumer co-creation during the NPD process. While most research
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::af7ffd302f46be0cb249725c2c4c1e87
https://doi.org/10.1007/s11002-015-9361-2
https://doi.org/10.1007/s11002-015-9361-2
Publikováno v:
Customer Needs and Solutions, 2(3), 209-221. Springer
A growing number of firms are using crowdsourcing platforms to actively solicit the skills of external entities to help them solve innovation-related problems. Despite its increasing popularity, crowdsourcing has produced mixed success, because few e
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::88c2d403c6c822816c25fa24aac85787
https://doi.org/10.1007/s40547-015-0038-z
https://doi.org/10.1007/s40547-015-0038-z
Publikováno v:
Journal of Marketing. 78:119-137
In response to a top ten global consumer trend, firms are increasingly introducing environmentally sustainable (“green”) new products. Firms allocate significant resources to this area; thus, the authors consider the brand-level implications by i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4f0a1ea7e18e61eba28ed29e3e3ebe6b
https://doi.org/10.1509/jm.13.0387
https://doi.org/10.1509/jm.13.0387
Publikováno v:
Journal of the Academy of Marketing Science. 43:490-511
Firms are increasingly collaborating with their competitors for new product development (NPD), yet the literature is almost silent on stock market reactions to these horizontal collaborations. Given the different skills and activities needed in each
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::33b29eb62195fa7fd819fc34d2180a97
https://doi.org/10.1007/s11747-014-0396-3
https://doi.org/10.1007/s11747-014-0396-3