STORYTELLING TECHNOLOGY APPLICATION IN FMCG GOODS BRANDING IN THE RUSSIAN MARKET.

Autor: Samoylenko, Irina Sergeyevna, Ladogina, Anastasia Yurievna, Golovina, Vera Viktorovna, Razina, Natalia Alexandrovna, Petushkova, Elena Viktorovna

Publikováno v: International Multidisciplinary Scientific Conference on Social Sciences & Arts SGEM; 2019, Vol. 6, p751-756, 6p