Zobrazeno 1 - 10
of 108
pro vyhledávání: '"Raymond R. Liu"'
Publikováno v:
International Journal of Consumer Studies. 46:1178-1192
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7e20ffdb0c3340a84cc1eb4c8c5105ff
https://doi.org/10.1111/ijcs.12751
https://doi.org/10.1111/ijcs.12751
Autor:
Raymond R. Liu, Jurui Zhang
Publikováno v:
Journal of Marketing Management. 35:1667-1688
Conventional wisdom suggests that firms leverage key influencers (e.g. individuals with high centrality) in online communities to stimulate buzz. Using a large panel dataset including 1,569,264 onl...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::419f2ad6541c908731accd68208b6c7e
https://doi.org/10.1080/0267257x.2019.1666157
https://doi.org/10.1080/0267257x.2019.1666157
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 31:1118-1137
Purpose The purpose of this paper is to make up the deficiency of theoretical research in nostalgic marketing and is helpful for the original theories of brand marketing and experiential marketing to deepen further. Design/methodology/approach The pa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::444ab8de984ade9f764b5562d99a2858
https://doi.org/10.1108/apjml-09-2018-0390
https://doi.org/10.1108/apjml-09-2018-0390
Publikováno v:
Asia Pacific Journal of Tourism Research. 23:600-612
China has been recognized as one of the world’s largest tourism markets. However, relatively little attention has been given to this market as potential sources of adventure recreation (AR). Based on in-depth interviews of 31 AR enthusiasts, a pilo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::27a5bbf604c93a81f73ccc8754fd8fdc
https://doi.org/10.1080/10941665.2018.1469522
https://doi.org/10.1080/10941665.2018.1469522
Autor:
Raymond R. Liu, Jurui Zhang
Publikováno v:
Journal of Brand Management. 24:105-127
Using data from an online music discovery and listening website, Last.fm, with more than 186,000 tags applied to 12,523 musicians and 12,717 pairs of network ties among 1892 listeners, this study investigates brand popularity in online social tagging
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2413a172a51f5c3a0eb41bad66ea0572
https://doi.org/10.1057/s41262-016-0015-3
https://doi.org/10.1057/s41262-016-0015-3
Publikováno v:
Journal of Marketing Communications. 21:224-240
In two studies, we examine consumers' perceptions of covert personal selling in relation to their product evaluation and salespersons' self-disclosure of the selling motive. Study 1 suggests that positive product evaluation can moderate the perceived
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::897510e6f7d01cd1d0ea0ad373b637c9
https://doi.org/10.1080/13527266.2012.754369
https://doi.org/10.1080/13527266.2012.754369
Publikováno v:
Journal of Database Marketing & Customer Strategy Management. 12:315-326
The role of technology in successful customer relationship management (CRM) implementation is a perennial subject of concern to marketers. This paper reviews CRM studies, especially those with empirical data about the role of technology. The studies
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::293639bb009cbb6a85bcdb206842c184
https://doi.org/10.1057/palgrave.dbm.3240268
https://doi.org/10.1057/palgrave.dbm.3240268
Publikováno v:
ACM SIGCOMM Computer Communication Review. 35:53-61
At the inter-domain level, the Internet topology can be represented by a graph with Autonomous Systems (ASes) as nodes and AS peerings as links. This AS-level topology graph has been widely used in a variety of research efforts. Conventionally this t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4e76fa8065f74f9cd55d59b6f56a9695
https://doi.org/10.1145/1052812.1052825
https://doi.org/10.1145/1052812.1052825
Autor:
Ruochen Jiang, Raymond R. Liu
Publikováno v:
Journal of Customer Behaviour. 3:133-146
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a08715bf04fef1e2c5a4d716c1aabf86
https://doi.org/10.1362/1475392041829528
https://doi.org/10.1362/1475392041829528
Autor:
Raymond R. Liu, Peter McClure
Publikováno v:
Journal of Consumer Marketing. 18:54-75
Understanding consumer dissatisfaction and its outcomes, a focus of consumer complaint behavior (CCB) research, has become a critical factor for business firms pursuing market penetration strategies where selling more to existing customers oftentimes
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::062b02a7ef658262bb8962e7893d2c03
https://doi.org/10.1108/07363760110365813
https://doi.org/10.1108/07363760110365813