Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Raymond Gilmartin"'
Autor:
Frances Hesselbein, Cynthia Tragge-Lakra, Raymond Gilmartin, Frederick Smith, Lionel Tiger, Abraham Zaleznik
Publikováno v:
IEEE Engineering Management Review. 37:10-17
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::066d7aaeb74db2e889c715e84cb210ef
https://doi.org/10.1109/emr.2009.5235476
https://doi.org/10.1109/emr.2009.5235476
In June 2004, as the newly appointed vice-president of the meals division, Jim Murphy was facing a crisis with one of General Mills'key brands, Hamburger Helper. The metrics for this brand had universally declined with marketing margin, volume, penet
