Happy Users, Grumpy Bosses: Current Community Engagement Literature and the Impact of Support Engagement in a B2B Setting on User and Upper Management Satisfaction

Autor: Beckers, Sander F.M., Bone, Sterling A., Fombelle, Paul W., van Doorn, Jenny, Verhoef, Peter C., Ray, Kristel R., Palmatier, Robert W., Kumar, V., Harmeling, Colleen M.

Publikováno v: Customer Engagement Marketing ISBN: 9783319619842
Customer engagement marketing, 141-170
STARTPAGE=141;ENDPAGE=170;TITLE=Customer engagement marketing

Managerial interest in facilitating online communities is thriving. We provide an overview of the current literature on community engagement from which we conclude that community engagement is investigated in various settings (in B2B and B2C environm

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e7a86337a7f51a52201c52196e7932d6
https://doi.org/10.1007/978-3-319-61985-9_7