Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Ravindra Chitturi"'
Publikováno v:
Color Research & Application. 47:729-744
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e5bdb06db09dda099d0ed2d38a55f5f9
https://doi.org/10.1002/col.22761
https://doi.org/10.1002/col.22761
Autor:
Ravindra Chitturi
Purpose The purpose of this chapter is to explore the differences in consumers’ willingness to pay for different types of design attributes due to different levels of specific anticipatory emotions evoked by them. The research aims to show how firm
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f378375a03492c530b2177696c3451be
https://doi.org/10.1108/s1548-643520180000015010
https://doi.org/10.1108/s1548-643520180000015010
Autor:
Ravindra Chitturi
Publikováno v:
GfK Marketing Intelligence Review, Vol 7, Iss 2, Pp 16-21 (2015)
Consumers purchase products with the objective of reducing pain, increasing pleasure or both. Product aesthetics primarily contribute to enhancing consumer pleasure, and utilitarian attributes, such as product functionality, primarily help reduce con
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f9aaeb32eb2912c7ef85c5f642eaf9b1
https://doi.org/10.1515/gfkmir-2015-0012
https://doi.org/10.1515/gfkmir-2015-0012
Publikováno v:
Psychology and Marketing. 27:679-697
Customers' preference for the hedonic benefits (e.g., aesthetics) and utilitarian benefits (e.g., functionality) offered by a product varies depending on the context—buying versus selling, and choice versus willingness-to-pay. However, a customer's
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2215b5fe018e126530fcb78f86f06f93
https://doi.org/10.1002/mar.20351
https://doi.org/10.1002/mar.20351
Autor:
Franklin J. Carte, Ravindra Chitturi
Publikováno v:
Journal of Personal Selling & Sales Management. 29:81-95
We calibrate a segmented diffusion model by incorporating the knowledge of physicians’ prescription behavior using a sample of four product histories from the pharmaceutical industry. The results show that when compared to the standard diffusion wi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::229a8331f491f9573bb45c06c17ec196
https://doi.org/10.2753/pss0885-3134290105
https://doi.org/10.2753/pss0885-3134290105
Publikováno v:
Journal of Marketing Theory and Practice. 17:351-368
This study examines the role of nonprice variables in intertier competition (low-tier versus high-tier brands). Specifically, we examine the asymmetric impact of nonprice variables, such as features, displays, and prior product experience, on brand c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::aee805b0449684026abbcd9be1b386a7
https://doi.org/10.2753/mtp1069-6679170404
https://doi.org/10.2753/mtp1069-6679170404
Publikováno v:
Journal of Marketing. 72:48-63
What is the relationship between product design benefits (hedonic versus utilitarian) and the postconsumption feelings of customer delight and satisfaction? The primary insights this research provides are as follows: (1) Products that meet or exceed
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ac59c4ab818f88f2fdaaf8504404bf9b
https://doi.org/10.1509/jmkg.72.3.48
https://doi.org/10.1509/jmkg.72.3.48
Publikováno v:
Journal of Marketing Research. 44:702-714
This article examines the emotional and behavioral consequences of making functional versus hedonic trade-offs. Building on the proposed correspondence between functionality and a prevention focus and between hedonics and a promotion focus, the autho
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9e6f6b6d54ff66bff99db437a5ce1ad0
https://doi.org/10.1509/jmkr.44.4.702
https://doi.org/10.1509/jmkr.44.4.702