Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Ratkić, Hrvoje"'
Komunikacisjka strategija ; segmentacija, targetiranje, pozicioniranje ; alati, tehnike i metode ; aktivnosti i sredstva, dinamika, budžetiranje i metrika s prilozima.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::55ac99022399d1ca4add20db75a8c589
https://www.bib.irb.hr/1104547
https://www.bib.irb.hr/1104547
In today’s society, modern technology plays a key role in initiating and developing strong relationships with tourists and media throughout a variety of channels while posting qualitative content that can easily attract and engage new tourists. As
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::bf241f91b0d6589e36218a7b262ff7fe
https://www.bib.irb.hr/1203216
https://www.bib.irb.hr/1203216
In the past years due to the development of the Internet and technology new trends in marketing communication in all industries as well as tourism have been set. The development of web 2.0 concept caused exponential development. However, this brought
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::44e3481c4d8828187e5cc855dd20b991
https://www.bib.irb.hr/1202879
https://www.bib.irb.hr/1202879
In the past ten years, with a rapid development of the Internet and digital technology in general, new trends have developed in marketing communication of all types of industries and in political marketing communication as well. The Internet, and soc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::46757118895d5bd7648f21547d9bad50
https://www.bib.irb.hr/983301
https://www.bib.irb.hr/983301
After the commercialization of the Internet in the early 1990s, it took quite some time for companies to recognize its potential for marketing activities, especially for brand management. Social networks, platforms which gather users on the basis of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::73cda49e2b02ffa668d10f4414a694d0
https://www.bib.irb.hr/1012795
https://www.bib.irb.hr/1012795
Autor:
Balenović, Neven, Ratkić, Hrvoje
Koncept web 2.0 i suvremene informacijske i komunikacijske tehnologije (ICT) u proteklom su desetljeću značajno utjecale na razvoj političke komunikacije u svijetu. Međutim, za razliku od političkih stranaka, tijela državne vlasti manje su pril
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::f482f615c6529efbd21b9b52d82bd0ef
https://www.bib.irb.hr/696064
https://www.bib.irb.hr/696064
A great deal of research has been conducted worldwide on the habits of social media network users, not only in using social network websites for fun, but for educational and for the betterment of one's purposes. It is considered that sufficient resea
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::df83ac7cc2404f30e838da22636aa70e
https://www.bib.irb.hr/907363
https://www.bib.irb.hr/907363