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pro vyhledávání: '"Rathnayake, D T"'
Autor:
Rathnayake, D. T.1 dilan@sjp.ac.lk, Jayakody, J. A. S. K.2 jaskjayakody@yahoo.com, Jayawardana, A. K. L.3 ananda.jayawardana@anu.edu.au
Publikováno v:
Sri Lankan Journal of Management. Jul-Dec2017, Vol. 22 Issue 2, p42-72. 31p.
Autor:
Colombage, V K, Rathnayake, D T
Publikováno v:
NSBM Journal of Management. 6:23
Fashion and clothing are the foremost aspects of human life. Previous studies have identified many variables as antecedents of fashion-related impulse purchases. The role of fashion involvement and hedonic consumption as predictors of fashion related