Zobrazeno 1 - 10
of 245
pro vyhledávání: '"Ratchford, Brian T."'
Publikováno v:
In Journal of Business Research June 2022 145:671-681
In this study, the authors develop a structural model that combines a macro diffusion model with a micro choice model to control for the effect of social influence on the mobile app choices of customers over app stores. Social influence refers to the
Externí odkaz:
http://arxiv.org/abs/1702.06661
Autor:
Ratchford, Mark, Ratchford, Brian T.
Publikováno v:
In Journal of Business Research April 2021 127:300-311
Autor:
Ratchford, Brian T.
Publikováno v:
Spanish Journal of Marketing -ESIC, 2020, Vol. 24, Issue 1, pp. 3-36.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/SJME-11-2019-0096
Autor:
Namin, Aidin, Ratchford, Brian T., Saint Clair, Julian K., Bui, My (Myla), Hamilton, Mitchell L.
Publikováno v:
In Journal of Retailing and Consumer Services March 2020 53
Publikováno v:
Management Science, 2017 Oct 01. 63(10), 3489-3513.
Externí odkaz:
https://www.jstor.org/stable/45149155
Publikováno v:
In Journal of Interactive Marketing November 2017 40:24-40