Zobrazeno 1 - 10
of 30
pro vyhledávání: '"Rasolofoarison, Dina"'
Autor:
Feiereisen, Stephanie (AUTHOR) s.feiereisen@montpellier-bs.com, Rasolofoarison, Dina (AUTHOR), Russell, Cristel Antonia (AUTHOR), Schau, Hope Jensen (AUTHOR)
Publikováno v:
Journal of Consumer Research. Dec2021, Vol. 48 Issue 4, p651-681. 31p. 7 Color Photographs, 1 Diagram, 3 Charts.
Akademický článek
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Autor:
Rasolofoarison, Dina
L’objectif de cette thèse est d’étudier l’impact de la fatigue du consommateur sur son traitement de l’information ublicitaire. Plus précisément, nous désirons comprendre comment la fatigue influence le processus de traitement visuel de
Externí odkaz:
http://www.theses.fr/2011EHEC0003/document
Publikováno v:
In Journal of Business Research February 2019 95:253-265
Publikováno v:
Journal of Consumer Research, 2012 Dec 01. 39(4), 848-866.
Externí odkaz:
https://www.jstor.org/stable/10.1086/665984
Publikováno v:
The Conversation
The Conversation, The Conversation France, 2022
The Conversation, The Conversation France, 2022
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______177::30ba34196262f5e07a0e120fb6a43577
https://hal.archives-ouvertes.fr/hal-03544160
https://hal.archives-ouvertes.fr/hal-03544160
Autor:
Russell, Cristel Antonia1 (AUTHOR) russell@american.edu, Rasolofoarison, Dina2 (AUTHOR)
Publikováno v:
International Journal of Advertising. Sep2017, Vol. 36 Issue 5, p761-778. 18p.
Publikováno v:
2019 ACR Conference
2019 ACR Conference, Oct 2019, Atlanta, United States
2019 ACR Conference, Oct 2019, Atlanta, United States
We develop a theory of narrative navigation and unveil how consumers navigate narratives across time and space using an interpretive research strategy with TV series viewers. The theory of narrative navigation has implications for our understanding o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::31ad3401850bdc9527187bbf2a0962e4
https://hal.archives-ouvertes.fr/hal-02434816
https://hal.archives-ouvertes.fr/hal-02434816
This research contributes to prior work on stigmatisation by looking at stigmatisation and legitimisation as social processes in the context of TV series consumption. Using in-depth interviews, we show that the dynamics of legitimisation are complex
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=core_ac_uk__::c9c5ee90b4a3ad2aaa152302e34e5a3b
https://publications.aston.ac.uk/id/eprint/26565/1/ACR_2013_Vol_41.pdf
https://publications.aston.ac.uk/id/eprint/26565/1/ACR_2013_Vol_41.pdf
Autor:
Rasolofoarison, Dina
This research aims at studying the impact of consumers’ tiredness on the way they perceive and process advertising information. More specifically, we try to understand how tiredness influences advertisements’ visual processing as well as consumer
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______166::2bd68fdb08fe8375fd3cce95ea467f1d
https://pastel.archives-ouvertes.fr/pastel-00665558
https://pastel.archives-ouvertes.fr/pastel-00665558