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pro vyhledávání: '"Raquel João Fialho Antunes"'
The explosive growth of new media and the multiple and diverse means of communications are changing consumers and brands. Digitalisation is a growing reality. As per April 2019, there were 4.437 billion internet users (around 58% of the worldwide pop
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e7acda10f2457d1da4b989ebab08ff1b
https://doi.org/10.4018/978-1-7998-2963-8.ch001
https://doi.org/10.4018/978-1-7998-2963-8.ch001
