Zobrazeno 1 - 10
of 26
pro vyhledávání: '"Raquel Chocarro"'
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 28, Iss 4, Pp 402-419 (2024)
Purpose – This paper aims to understand how the perceived usefulness of voice assistants (VAs) is affected by the perceived quality of the process (interaction) and the outcome (information). The authors also aim to determine the extent to which th
Externí odkaz:
https://doaj.org/article/93406e8bcd4c40ea88ec116b47ebe0a6
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 23, Iss 3, Pp 415-436 (2019)
Purpose – Consumers are increasingly combining distribution channels, thus displaying so-called omni-channel behavior, both to complete a given purchase and between purchases. The authors make a distinction between omni-channel customers, who make
Externí odkaz:
https://doaj.org/article/fb229f35284845ed8c9888881597f9e1
Publikováno v:
Frontiers in Psychology, Vol 12 (2021)
Externí odkaz:
https://doaj.org/article/60b9d665fe2547578943cc516b0806b8
Publikováno v:
Economía Agraria y Recursos Naturales, Pp 57-90 (2011)
En este trabajo se analiza la importancia de los atributos extrínsecos en la elección del consumidor para la categoría del espárrago blanco, prestando especial atención a la influencia del origen y a la de la denominación de origen espárrago d
Externí odkaz:
https://doaj.org/article/66750026054d4d7baca23017def07a42
Publikováno v:
Journal of Research in Interactive Marketing, 2015, Vol. 9, Issue 3, pp. 190-213.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JRIM-07-2014-0044
Publikováno v:
Academica-e. Repositorio Institucional de la Universidad Pública de Navarra
instname
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PurposeThe purpose of this study is to provide a systematic review of the current state of research regarding mobile social media use for value creation by firms and customers and an agenda for future research.Design/methodology/approachThe authors c
Publikováno v:
Frontiers in Psychology, Vol 12 (2021)
Publikováno v:
Academica-e. Repositorio Institucional de la Universidad Pública de Navarra
instname
instname
The appearance of Artificial Intelligence implementations, such as text-based virtual assistants (chatbots) in education is relatively new. These implementations can be useful for helping teachers and students to solve both educational questions and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f648c4d5f8cadeb557544b9a68b4057c
https://hdl.handle.net/2454/39169
https://hdl.handle.net/2454/39169
Publikováno v:
Academica-e. Repositorio Institucional de la Universidad Pública de Navarra
instname
Academica-e: Repositorio Institucional de la Universidad Pública de Navarra
Universidad Pública de Navarra
instname
Academica-e: Repositorio Institucional de la Universidad Pública de Navarra
Universidad Pública de Navarra
Currently, consumers display what is known as omnichannel behavior: the combined use of digital and physical channels providing them with multiple points of contact with firms. We combine the stimulus-organism-response (S-O-R) model and visual attent
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f787469d576d4046b842a89429e5c621
https://hdl.handle.net/2454/36739
https://hdl.handle.net/2454/36739
Publikováno v:
ETRA
Academica-e. Repositorio Institucional de la Universidad Pública de Navarra
instname
Academica-e: Repositorio Institucional de la Universidad Pública de Navarra
Universidad Pública de Navarra
Academica-e. Repositorio Institucional de la Universidad Pública de Navarra
instname
Academica-e: Repositorio Institucional de la Universidad Pública de Navarra
Universidad Pública de Navarra
We study attention processes to brand, price and visual information about products in online retailing websites, simultaneously considering the effects of consumers’ goals, purchase category and consumers’ statements. We use an intra-subject expe