Zobrazeno 1 - 10
of 17
pro vyhledávání: '"Raphaëlle Butori"'
Publikováno v:
Journal of Business Research. 88:212-221
Because of its audience and ease of use, the Internet is a particularly powerful tool for spreading the vindictive messages of highly unsatisfied customers who wish to harm companies' reputations. This article aims to identify the determinants of bys
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4255cc2d588b003e96a39a37f6c060d4
https://doi.org/10.1016/j.jbusres.2018.03.024
https://doi.org/10.1016/j.jbusres.2018.03.024
The dark side of the pressure exerted by loyalty programs on consumers: Practical and ethical issues
Publikováno v:
Recherche et Applications en Marketing (English Edition). 32:71-83
Despite its virtuous effect on consumption level and frequency of purchase, the pressure that loyalty programs exert on consumers can also be detrimental to their psychological well-being. Through three studies ( N = 461), we show that perceived pres
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f446b5014925347989079e491c91a0da
https://doi.org/10.1177/2051570717699372
https://doi.org/10.1177/2051570717699372
Publikováno v:
Recherche et Applications en Marketing (French Edition)
Recherche et Applications en Marketing (French Edition), SAGE Publications, 2017, 32 (3), pp.76-89. ⟨10.1177/0767370116689244⟩
Recherche et Applications en Marketing (French Edition), SAGE Publications, 2017, 32 (3), pp.76-89. ⟨10.1177/0767370116689244⟩
Résumé En dépit des effets vertueux de la pression exercée par les programmes de fidélité sur le comportement des clients (augmentation du niveau ou de la fréquence de consommation), la pression ressentie par les consommateurs peut aussi avoir
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::31492ce3b87a8e526ca6f2ef00dac00e
https://hal.archives-ouvertes.fr/hal-02055999
https://hal.archives-ouvertes.fr/hal-02055999
Publikováno v:
Journal of Business Research. 67:464-470
The global teen market has significant spending power and an important impact on the world economy. However, much remains unknown about the social motivations of teenage consumers and cross-national cultural differences in teenage shopping. This rese
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::803f3e9902fff8e08ec307ead907b3ac
https://doi.org/10.1016/j.jbusres.2013.03.033
https://doi.org/10.1016/j.jbusres.2013.03.033
Publikováno v:
Journal of Business Research. 67:83-91
Opinion leaders propel the diffusion of innovation and exert a significant influence on the marketplace. This influence is especially pronounced during adolescence, a period marked by increasing reliance on peers and the emergence of a tension betwee
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f4f79b9a92a8cc239daf6da40358c4ee
https://doi.org/10.1016/j.jbusres.2012.11.013
https://doi.org/10.1016/j.jbusres.2012.11.013
Autor:
Raphaëlle Butori, Virginie Pez
Publikováno v:
Recherche et Applications en Marketing (English Edition). 27:39-57
More and more companies tend to give their most recent customers special treatment, thereby using it as a recruitment rather than a rewarding tool. Building on the concepts of legitimacy, reciprocity and inference, we show by means of a quantitative
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::12b59bd14e4ae54306d0a4e4d04a6644
https://doi.org/10.1177/205157071202700402
https://doi.org/10.1177/205157071202700402
Autor:
Raphaëlle Butori, Virginie Pez
Publikováno v:
Recherche et Applications en Marketing (French Edition)
Recherche et Applications en Marketing (French Edition), SAGE Publications, 2012, 27 (4), pp.39-58. ⟨10.1177/076737011202700403⟩
Recherche et Applications en Marketing (French Edition), SAGE Publications, 2012, 27 (4), pp.39-58. ⟨10.1177/076737011202700403⟩
Le traitement de faveur a ete relativement peu etudie dans la litterature en marketing, et il l‟a toujours ete dans une perspective de fidelisation. Or de plus en plus d‟entreprises ont recours a ce type d‟outils dans une optique de recrutement
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7c74cf5bbd44f098e29ec9dff61f78be
https://doi.org/10.1177/076737011202700403
https://doi.org/10.1177/076737011202700403
Autor:
Raphaëlle Butori
Publikováno v:
Recherche et Applications en Marketing (English Edition). 25:33-56
Although increasingly used by firms, special treatment is tricky to use because it can both please and embarrass consumers. Its efficient use requires the adoption of an individual approach. In one qualitative study and six quantitative studies (Ntot
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e380e5730e2a1356bfdb6df2e51dbd90
https://doi.org/10.1177/205157071002500102
https://doi.org/10.1177/205157071002500102