Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Ranran Ruan"'
Autor:
Ranran Ruan, Nanda Kumar
Publikováno v:
Quantitative Marketing and Economics. 4:289-323
With the explosion of the Internet and the reach that it affords, many manufacturers have complemented their existing retail channels with an online channel, which allows them to sell directly to their consumers. Interestingly, there is a significant
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e9c3150536384507609d4710a5355140
https://doi.org/10.1007/s11129-005-9003-8
https://doi.org/10.1007/s11129-005-9003-8
Publikováno v:
Marketing Science. 24:569-584
This paper investigates the competitive market for mass-customized products. Competition leads to surprising conclusions: Manufacturers customize only one of a product's two attributes, and each manufacturer chooses the same attribute. Customization
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ed0cf144656acd143f339e4e384f7181
https://doi.org/10.1287/mksc.1050.0128
https://doi.org/10.1287/mksc.1050.0128
Publikováno v:
Operations Research - Management Science: International Literature Digest Service; Jan/Feb2007, Vol. 47 Issue 1, p21-23, 3p