Zobrazeno 1 - 10
of 34
pro vyhledávání: '"Randall L. Rose"'
Publikováno v:
Journal of Marketing Theory and Practice. :1-24
Autor:
Randall L. Rose, Leah Warfield Smith
Publikováno v:
International Journal of Research in Marketing. 37:301-319
The lack of typical nonverbal cues in digitally mediated marketing communication (e.g., text messages, social media etc.) creates special challenges for marketers desiring to manage customer relationships. To overcome these limitations, marketers hav
Publikováno v:
Journal of Business Research. 107:290-301
In a cautionary note to retailers, this research provides evidence that store (vs. bank) credit card users assign lower reservation prices for future purchases (study 1), show less total expenditure in shopping bags (study 2 and 3), and are less enga
Publikováno v:
Journal of Nonprofit & Public Sector Marketing. 31:303-327
We offer a framework for understanding public responses to social programs designed to alleviate disadvantages experienced by some sectors of the U.S. population. The framework is built on 2 key tr...
Publikováno v:
Journal of Consumer Affairs. 53:201-233
This study reveals the therapeutic origins of the “good mother” ideal in a rarely studied context, that of transracial adoptive mothering. Using a comparative discursive analysis supplemented by illustrative case analysis, we show that what it me
Autor:
Randall L. Rose
Publikováno v:
Basic and Applied Social Psychology. 38:30-32
Pashler, Rohrer, Abramson, Wolfson, and Harris (2016/this issue) identify a number of features of the data in Chatterjee, Rose, and Sinha (2013), particularly in Study 3, that cause them to question the scientific validity of the conclusions drawn fr
Publikováno v:
Journal of Consumer Research. 40:460-476
The discrepancy between willingness to pay (WTP) and willingness to accept (WTA) for a product, referred to as the endowment effect, has been investigated and replicated across various domains because of its implications for rational decision making.
Autor:
Roland Gau, Todd Weaver, Saroja Subrahmanyan, Lucie K. Ozanne, Sommer Kapitan, Marcus Phipps, Randall L. Rose, Jesse R. Catlin, Bonnie Simpson, Rebecca Walker Naylor, Michael G. Luchs
Publikováno v:
Journal of Business Research. 66:1227-1234
This article explores the potential of a theoretical framework, based on social cognitive theory (SCT), to inspire future research into sustainable consumption. The SCT framework provides a dynamic perspective on sustainable consumption through explo
Publikováno v:
Marketing Letters. 24:109-118
Most charitable organizations cannot accomplish their missions without asking for money. This is paradoxical because recent research suggests that mentioning money primes a self-sufficient mindset, thus undermining the very behaviors these organizati
Autor:
Cait Lamberton, Randall L. Rose
Publikováno v:
Journal of Marketing. 76:109-125
Sharing systems are increasingly challenging sole ownership as the dominant means of obtaining product benefits, making up a market estimated at more than US$100 billion annually in 2010. Consumer options include cell phone minute-sharing plans, freq