Zobrazeno 1 - 10
of 25
pro vyhledávání: '"Ran Kivetz"'
Autor:
Ran Kivetz, Liad Weiss
Publikováno v:
Journal of Marketing Research. 56:518-533
Consumers often fail to utilize desirable offers they had originally selected and planned to use and thus later regret missing out on them. This failure to follow through induces an opportunity cost. In contrast to prior research findings that opport
Autor:
Yuhuang Zheng, Ran Kivetz
Publikováno v:
Journal of Consumer Psychology. 27:59-68
Because it is harder to justify hedonic purchases than utilitarian purchases, it is proposed that promotions will have a stronger positive effect on the purchase likelihood of hedonic than utilitarian products. This and related propositions are teste
Publikováno v:
Journal of the Association for Consumer Research. 1:479-496
Spending money on hedonic luxuries often seems wasteful, irrational, and even immoral. We propose that adding a small utilitarian feature to a luxury product can serve as a functional alibi...
Publikováno v:
The Routledge International Handbook of Self-Control in Health and Well-Being ISBN: 9781315648576
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cae226431d8bc58377b8a875497a308b
https://doi.org/10.4324/9781315648576-18
https://doi.org/10.4324/9781315648576-18
Publikováno v:
Journal of Marketing Research. 50:691-705
Consumers face many options that are presented to them as bargains, but in reality, they only subjectively construe a fraction of them as valuable. The authors propose that consumers are particularly attracted to offers they perceive as more valuable
Publikováno v:
Journal of experimental psychology. General. 145(7)
The notion that effort and hard work yield desired outcomes is ingrained in many cultures and affects our thinking and behavior. However, could valuing effort complicate our lives? In the present article, the authors demonstrate that individuals with
Publikováno v:
Journal of Consumer Research. 39:382-398
Marketers often extend product lines by offering limited-capability models that are created by removing or degrading features in existing models. This production method, called versioning, has been lauded because of its ability to increase both consu
Autor:
Ran Kivetz, Oleg Urminsky
Publikováno v:
Journal of Marketing Research. 48:282-295
Decisions often involve trade-offs between a more normative option and a less normative but more tempting one. The authors propose that the intrapersonal conflict that is evoked by choices involving incompatible goals can be resolved through scope-in
Publikováno v:
Journal of Marketing Research. 48:308-326
A great deal of research in consumer decision making and social cognition has explored consumers’ attempts to simplify choices by bolstering their tentative choice candidate and/or denigrating the other alternatives. The current research investigat
Autor:
Ran Kivetz, Anat Keinan
Publikováno v:
Journal of Consumer Research. 37:935-950
This research examines why consumers desire unusual and novel consumption experiences and voluntarily choose leisure activities, vacations, and celebrations that are predicted to be less pleasurable. For example, consumers sometimes choose to stay at