Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Ramzan Sama"'
Publikováno v:
Cogent Business & Management, Vol 11, Iss 1 (2024)
Social Media Influencers (SMI) is one of the favorite domains for many researchers because of its powerful ability to connect stakeholders. The importance of this topic has dynamically evolved that attracted the attention of researchers, academics, m
Externí odkaz:
https://doaj.org/article/3c79d5722dd54d06af5f45bd3935f0c9
Autor:
Jay P. Trivedi, Ramzan Sama
Publikováno v:
Journal of Consumer Behaviour. 20:748-761
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e758bdadf71489f684472925a13a14e5
https://doi.org/10.1002/cb.1903
https://doi.org/10.1002/cb.1903
Autor:
Ramzan Sama, Jay P. Trivedi
Publikováno v:
Journal of Internet Commerce. 19:103-124
This paper focuses on consumer electronics products and observes the comparative effect of celebrity vis-a-vis expert influencers on consumers' online purchase intentions. The mediating role played...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::692f806594a260592b905e15c473f3fe
https://doi.org/10.1080/15332861.2019.1700741
https://doi.org/10.1080/15332861.2019.1700741
Autor:
Ramzan Sama
Publikováno v:
Journal of Creative Communications. 14:54-68
Marketers invest in various media platforms to influence consumer behaviour (CB). Advertisement on every media platform has a different composition that engages the consumers in a distinct way. Digitalization has led to changes in consumers’ media
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b10032783fa61fbfe537bab4816e002c
https://doi.org/10.1177/0973258618822624
https://doi.org/10.1177/0973258618822624
Autor:
Ramzan Sama
Publikováno v:
Employer Branding for Competitive Advantage ISBN: 9781003127826
This case is about Microsign Products (Microsign), founded in 1978 by Nisheeth Mehta, a manufacturer of electronics, defense, and automobile components. The aim of this chapter is to appraise the concept of employer branding in terms of its potential
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::54aa45b69b9bbeac6f3a1fe8557a15aa
https://doi.org/10.1201/9781003127826-12
https://doi.org/10.1201/9781003127826-12
Autor:
Ramzan Sama
Publikováno v:
International Journal of Technology Transfer and Commercialisation. 18:128
This case is about Microsign Products (Microsign), founded in 1978 by Nisheeth Mehta (Nisheethbhai), a manufacturer of electronics, defence and automobile components. This study aims to study the working and policies of Microsign (a small and medium
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a3917e3201608b88c60bbef208667b4c
https://doi.org/10.1504/ijttc.2021.114855
https://doi.org/10.1504/ijttc.2021.114855
Autor:
Ramzan Sama, Jay P. Trivedi
Publikováno v:
International Journal of Business and Emerging Markets. 11:254
India is an emerging market for halal products and services. However, few researchers have attempted to study the factors which lead to consumers' loyalty towards halal cosmetics. This research focused on observing the effect of consumers' beliefs an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8c4b91da45e345e8c1d5054a6836b918
https://doi.org/10.1504/ijbem.2019.102655
https://doi.org/10.1504/ijbem.2019.102655