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Publikováno v:
Jurnal Mantik; Vol. 7 No. 2 (2023): Agustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik); 668-680
As significant numbers of Gen Z entering and becoming the majority of the workforce, understanding their unique characteristics, preferences, and motivations is crucial for organizations to effectively manage and engage this generations. This qualita