Zobrazeno 1 - 10
of 26
pro vyhledávání: '"Ramon Palau-Saumell"'
Publikováno v:
RAE: Revista de Administração de Empresas, Vol 56, Iss 1, Pp 87-100 (2016)
Earlier studies of cross-national differences in consumer behavior in different consumption sectors have verified that cultural differences have a strong influence on consumers. Despite the importance of cross-national analysis, no studies in the lit
Externí odkaz:
https://doaj.org/article/f477aa21597d4044a7f61e5f460189bf
Publikováno v:
Journal of Marketing Management. 38:1494-1528
Publikováno v:
Online Information Review.
PurposeDigital natives constitute a substantial part of consumers nowadays. Yet, a theoretical understanding of the factors driving their engagement with new-age digital services is lacking. This study therefore aims to examine digital natives’ con
Publikováno v:
Sport Management Review. 25:791-819
Publikováno v:
British Food Journal. 123:281-301
PurposeThis study analyzes the impact of the COVID-19 pandemic on the consumption of locally produced food. In particular, it examines an extended model of the theory of planned behavior, with the addition of the perceived risk of becoming infected w
Publikováno v:
Journal of Risk Research. 25:1055-1074
Based on the Health-Belief Model, the Theory of Reasoned Action and elements from social exchange, political ideology and fairness theories, this study explores the factors explaining individuals’ ...
Publikováno v:
Journal of Business Ethics. 174:369-386
This study adopts moral reasoning strategies (moral rationalization and decoupling) to investigate why consumers support companies involved in ethical transgressions. Drawing on several cases of real multinationals publicly involved in tax avoidance
Publikováno v:
Journal of Product & Brand Management. 30:360-376
Purpose The purpose of this study is to provide a better understanding of customer brand engagement (CBE) by proposing and empirically testing a model of antecedents and consequences of CBE for user-initiated online brand communities (OBCs). Design/m
Publikováno v:
Dipòsit Digital de la UB
Universidad de Barcelona
Recercat. Dipósit de la Recerca de Catalunya
instname
Universidad de Barcelona
Recercat. Dipósit de la Recerca de Catalunya
instname
Purpose The purpose of this paper is to design and test a conceptual model integrating uses and gratifications (UGT), self-image congruity (SIC), and theory of planned behavior (TPB) theories to identify the drivers that lead users to develop intenti
Publikováno v:
International Journal of Tourism Research. 19:246-256
This study develops an integrated model that examines how service quality, perceived experiences and enduring involvement determine tourists' behavior. The model proposes that enduring involvement has both a direct and moderating influence on tourist