Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Ramnarain, Yavisha"'
Publikováno v:
International Review of Management & Marketing (IRMM). 2024, Vol. 14 Issue 4, p122-131. 10p.
Autor:
Krishna K. Govender, Ramnarain Yavisha
Publikováno v:
Innovative Marketing, Vol 19, Iss 2, Pp 223-235 (2023)
This study examined the impact of social commerce on the purchase intentions of Millennials who use Facebook by exploring how social commerce constructs influence consumer trust. A quantitative research approach was used and data were collected via a
Externí odkaz:
https://doaj.org/article/e58a045d2f1540618c11d4f6eccd6f8e