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pro vyhledávání: '"Ramnarain, Manishka"'
Autor:
Ramnarain, Manishka, Kamphuis, Kirsten
Purpose: To study the Dutch youth’s perceptions on and attitudes toward mobile advertising. Background: Consumers are living within a media saturated environment, which limits the effectiveness of advertising. This has led to advertising clutter, m
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18349