Výsledky vyhledávání - "Ramiro Valencia Martinez"

Assessing the Roles of Service Quality and Customer Satisfaction in the Formation of the Purchase Intentions of Mexican Consumer

Autor: Ramiro Valencia Martinez, Jorge Milan, Joel D. Nicholson, Steven A. Taylor

Publikováno v: Journal of Marketing Theory and Practice. 5:78-90

The following study investigates the relative roles of quality perceptions and customer satisfaction judgements in the formation of the purchase intentions of Mexican consumers. Data for the study included three hundred and sixty five surveys of adul

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::448a7b7cadf0a77a635b67e0e0aee72f
https://doi.org/10.1080/10696679.1997.11501752

Zobrazit plný text záznamu

Vyhledávací nástroje:

Upřesnit hledání