Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Ramesh Dangwal"'
Publikováno v:
Journal of Research in Marketing and Entrepreneurship. 18:27-52
Purpose The main purpose of this study is to examine the synergistic impact of marketing orientation (MO) and strategic orientation (SO) on business performance (BP) and to explore role of entrepreneurial qualification (moderating) and SO (mediating)
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::451dad1433d624d1a3ee2687407214a1
https://doi.org/10.1108/jrme-03-2016-0004
https://doi.org/10.1108/jrme-03-2016-0004
Publikováno v:
Journal of Global Responsibility. 5:338-362
Purpose – The study aims to propose four novel constructs of green satisfaction, green loyalty, green trust and green brand equity. It identifies the role of social marketing, relationship marketing, marketing orientation, general strategies, green
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::14908abc3c5e9a330a162e3a13e44509
https://doi.org/10.1108/jgr-09-2013-0012
https://doi.org/10.1108/jgr-09-2013-0012
Publikováno v:
Journal of Global Responsibility. 5:312-337
Purpose – The purpose of the study is twofold. First, to examine the domain of green marketing construct in the context of small and medium enterprises (SMEs) operating in emerging economies (i.e. India) across electrical industries and, second, to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a1b183057211b2a9e76d3691ac17a514
https://doi.org/10.1108/jgr-02-2014-0005
https://doi.org/10.1108/jgr-02-2014-0005