Zobrazeno 1 - 10
of 35
pro vyhledávání: '"Rambalak Yadav"'
Publikováno v:
Information Systems and e-Business Management.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8db9f476bf30b32c345bf4b82a9a7edc
https://doi.org/10.1007/s10257-023-00632-4
https://doi.org/10.1007/s10257-023-00632-4
Publikováno v:
Journal of Indian Business Research. 13:586-602
Purpose This study aims to examine the relationship between brand personality and customer-based brand equity (CBBE) by investigating the mediating role of consumer-brand relationship (CBR), which is represented through three variables, namely, brand
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1908574d70c7301503a1c3708a25c17a
https://doi.org/10.1108/jibr-01-2021-0017
https://doi.org/10.1108/jibr-01-2021-0017
The extant literature suggests that digital technologies (big data analytics, artificial intelligence, blockchain) help firms gain a competitive advantage. However, the studies do not focus on the micro, small and medium enterprises (MSME) sector. Mo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3b5ea46b9d72d24035b685b7bbc168be
Publikováno v:
Journal of Strategic Marketing. :1-19
This study aims to examine the role of trend affinity, emotional value, and past sustainable practices on consumers’ sustainable consumption behaviour. The research employed a survey approach to co...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d293ad2952858ba216f33e222283468b
https://doi.org/10.1080/0965254x.2021.1914133
https://doi.org/10.1080/0965254x.2021.1914133
Publikováno v:
Benchmarking: An International Journal. 29:1027-1045
PurposeThe use of electric vehicles has received popularity as alternative fuel vehicles to reduce greenhouse gas emissions and energy cost, which are expected to perform a crucial role in the near future of emerging mobility markets. The purpose of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f9a86d394c9dd9215dd566ad4c8850ba
https://doi.org/10.1108/bij-11-2020-0579
https://doi.org/10.1108/bij-11-2020-0579
Publikováno v:
Journal of Global Information Management. 29:1-25
Based on the cognitive-motivational-relational (CMR) theory, this study empirically investigates the mechanisms through which consumers' online engagement impacts their channel switching intention. The present study examines the mediating effects of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d91af8c8f840dffc3fa61c65f97c2d5b
https://doi.org/10.4018/jgim.20211101.oa19
https://doi.org/10.4018/jgim.20211101.oa19
Publikováno v:
Journal of Financial Services Marketing. 27:27-40
Indian banks have paid sufficient attention to recent innovations in banking services delivery such as e-banking, mobile banking, mobile payment, e-wallet, and e-money services, still the acceptance of these services among consumers is sluggish. Ther
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::75719b8618de1bd682177a4526650eb6
https://doi.org/10.1057/s41264-021-00095-z
https://doi.org/10.1057/s41264-021-00095-z
Autor:
Rambalak Yadav, Amit Shankar
Publikováno v:
Marketing Intelligence & Planning. 39:559-573
PurposeThe study investigates the impact of corporate social responsibility (CSR) domain on millennials' brand relationship quality (BRQ). It also attempts to understand how the relationship between CSR domain and millennials' BRQ is moderated by con
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ea665044f518e585690ed91bb73601f6
https://doi.org/10.1108/mip-10-2020-0442
https://doi.org/10.1108/mip-10-2020-0442
Publikováno v:
Journal of Consumer Marketing. 38:47-57
Purpose This paper aims to develop an institutional framework to examine the role of governmental and social pressures on green product purchase intentions. Because of the increased focus on environmental issues in emerging markets, an examination of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3dbe7438112c66d965f670ed282ba4d4
https://doi.org/10.1108/jcm-12-2019-3536
https://doi.org/10.1108/jcm-12-2019-3536