Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Ramazan H. Arikan"'
Autor:
Chuandi Jiang, Ramazan H. Arikan
Publikováno v:
Back to the Future: Using Marketing Basics to Provide Customer Value ISBN: 9783319660226
Drawing from the expectancy theory, this paper proposes a model of green product consumption and green brand equity. Consumers’ green product evaluation results in some expectations regarding their consumptions. These expectations are categorized i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bffeb97c724511f5a3fa253286400130
https://doi.org/10.1007/978-3-319-66023-3_223
https://doi.org/10.1007/978-3-319-66023-3_223
Autor:
Nina Krey, Patricia Rossi
This proceedings volume presents timely research and insights on the advancement of marketing's basic premise—providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements i