Zobrazeno 1 - 10
of 23
pro vyhledávání: '"Ramarao Desiraju"'
Autor:
Ngan N. Chau, Ramarao Desiraju
Publikováno v:
Handbook of Research on Distribution Channels. :30-51
Publikováno v:
Marketing Science. 37:649-667
Quota-based and partial-refund return policies abound in practice between manufacturers and their resellers. While the literature has provided insights into the design of the partial-refund policy, little attention has been directed at the design of
Autor:
Ramarao Desiraju, Thanh Tran
Publikováno v:
European Journal of Operational Research. 256:68-75
Social media and improvements in technology allow retailers to offer a group-buying option to consumers in a variety of markets. Extant research shows that when consumers are sufficiently heterogeneous, group-buying helps a retailer practice price di
Autor:
Ngan N. Chau, Ramarao Desiraju
Publikováno v:
Production and Operations Management. 26:320-340
When network effects are important and technology is rapidly improved, this paper explores the relative optimality of five product introduction strategies of a durable goods manufacturer: (1) replacement, (2) skipping, (3) a delayed line, (4) shelvin
Publikováno v:
Journal of Service Research. 20:135-151
We investigate a service provider’s advance selling strategies in the presence of a channel intermediary who improves (i) consumers’ accessibility to the service or (ii) the service provider’s access to higher valuation segments. We evaluate th
Publikováno v:
Management Science. 57:752-762
Comarketing alliances often involve multiple partners, and a given partner's marketing efforts on behalf of the alliance can indirectly affect the demand of the other partners. Individual partners, however, can ignore the effects of such an externali
Publikováno v:
Production and Operations Management. 19:371-389
This paper examines the choice of supply chain structure for a proprietary component manufacturer (PCM). The PCM, who is the sole supply source of a critical component used to assemble an end product, can either provide its component to an original e
Publikováno v:
Journal of Economics & Management Strategy. 16:285-318
We introduce concerns with inequity into the canonical adverse selection model. We find that aversion to ex post inequity is not constraining for the principal if the two agents are identical ex ante, but generally is constraining when the agents dif
Publikováno v:
Economics Letters. 95:402-407
We show that agent concern with inequity is not constraining for a principal when the binary costs of two risk neutral agents are correlated.
Autor:
Ramarao Desiraju
Publikováno v:
Journal of Business. 79(5):2361-2380
In an adverse selection context, this article explores the relative usefulness of price information over quantity information. The main finding is that price monitoring can induce a sales level that is greater than the full‐information sales level.