Zobrazeno 1 - 10
of 10
pro vyhledávání: '"Ramaprasad Unni"'
Autor:
David McARTHUR BAKER, Ramaprasad UNNI
Publikováno v:
Revista de Turism: Studii si Cercetari in Turism, Vol 0, Iss 26 (2018)
The cruise sector is the fastest growing area in tourism.In this sector, the Caribbean region continue to have the largest market share and tourism is a major driver of its' economy. It is therefore imperative for agencies in this region to have a go
Externí odkaz:
https://doaj.org/article/69262df6244d450fb5f6126a87426cd9
Publikováno v:
SSRN Electronic Journal.
This paper examines market dynamics of global and local brands in consumer packaged goods category in China, India, and Turkey. These are large markets with robust growth expectations and varying levels of retail modernization. This research analyzes
Publikováno v:
Journal of Consumer Marketing. 27:243-250
Purpose – The purpose of this research is to examine whether there are differences in use of price sources in online and offline shopping contexts, and the effect of time spent online on these potential differences.Design/methodology/approach – A
Publikováno v:
Journal of Retailing. 86:11-21
Adaptive customization systems are common in the delivery of e-service. However, consumers vary in their reaction to these systems. We introduce computer-mediated customization tendency (CMCT), a composite individual difference variable that reflects
Autor:
Robert R. Harmon, Ramaprasad Unni
Publikováno v:
Journal of Interactive Advertising. 7:28-40
The emergence of mobile phones as the leading personal communications device portends their attractiveness as a potentially lucrative media platform for marketers. This article presents initial consumer evaluations of mobile location-based advertisin
Autor:
Ramaprasad Unni
Publikováno v:
Marketing Education Review. 15:71-79
Students’ perceived value and retention of textbooks were examined through a survey of 416 upper-division business students across 14 classes covering different business disciplines at a public university in the western part of the United States. U
Publikováno v:
PICMET '07 - 2007 Portland International Conference on Management of Engineering & Technology.
Understanding the price sensitivity of potential buyers is a requirement for successfully determining the price for a new product. Marketers desire to set a price that will maximize demand and ensure a profitable business result. The price sensitivit
Autor:
Robert R. Harmon, Ramaprasad Unni
Location-based services are expected to play an integral role in the mobile-commerce domain. Mobile network operators and service providers have the opportunity to add value and create additional revenue streams through a variety of personalized serv
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1170b722c0557a3573bece1ae37cdbef
https://doi.org/10.4018/978-1-59140-817-8.ch002
https://doi.org/10.4018/978-1-59140-817-8.ch002
Autor:
Ramaprasad Unni, Robert R. Harmon
Publikováno v:
PICMET '03: Portland International Conference on Management of Engineering and Technology Technology Management for Reshaping the World, 2003..
There is wide appreciation of the integral role location-based services would play in the mobile-commerce arena. The early-stage infrastructure for enabling these services is just now reaching the commercialization stage. Strategic thinking in this d
Autor:
Ramaprasad Unni
Publikováno v:
Marketing Education Review. 12:61-61
(2003). Marketing Education in a Digital World. Marketing Education Review: Vol. 13, No. 1, pp. 79-79.