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pro vyhledávání: '"Ramanuj Majumdar"'
Autor:
Amit Kundu, Ramanuj Majumdar
Publikováno v:
Holistica, Vol 10, Iss 2, Pp 69-82 (2019)
In today’s competitive business environment firms who can afford to invest on superior technology are in general found to be more efficient. In technology driven industries companies tend to encash upon the benefits of the superior technology, enga
Autor:
Amit Kundu, Ramanuj Majumdar
Publikováno v:
Marketing Transformation: Marketing Practice in an Ever Changing World ISBN: 9783319687490
In today’s business parlance, firms who possess superior technology are found to be more efficient. This paper examines the relative importance assigned by key management personnel to three broad parameters of a firm’s capabilities, namely, marke
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7499be043b2713020c304394be1c890b
https://doi.org/10.1007/978-3-319-68750-6_58
https://doi.org/10.1007/978-3-319-68750-6_58