Výsledky vyhledávání - "Ramón Arilla"

Akademický článek

A value-based approach to the adoption of cryptocurrencies

Autor: Fernando García-Monleón, Anett Erdmann, Ramón Arilla

Publikováno v: Journal of Innovation & Knowledge, Vol 8, Iss 2, Pp 100342- (2023)

The use of cryptocurrencies offers attractive business opportunities, in the context of financial services, smart contracts and token-based business models. The objective of this study is to provide a value-based understanding of what drives people t

Externí odkaz: https://doaj.org/article/ab1d3b17baa14f06b81df251c79db984

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Adopción de NFT como arte digital

Autor: Fernando García-Monleon, Anett Erdmann, Ramón Arilla Llorente, Ruth Fernández Hernández

Publikováno v: TECHNO REVIEW. International Technology, Science and Society Review /Revista Internacional de Tecnología, Ciencia y Sociedad. 11:1-11

El arte NFT surge de la tecnología blockchain y ha supuesto un cambio de comportamiento, formato y comprensión del mercado del arte. Dada la evolución histórica de la tecnología, primero criptomonedas, después tokenización, surge la pregunta;

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::e56dffa7f396890dd97ec0441419f7b5
https://doi.org/10.37467/revtechno.v11.4428

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Search engine optimization: The long-term strategy of keyword choice

Autor: Anett Erdmann, Ramón Arilla, José M. Ponzoa

Publikováno v: Journal of Business Research. 144:650-662

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::03357a10007c2ff12acd6c640d058e0d
https://doi.org/10.1016/j.jbusres.2022.01.065

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Business interest associations in the USA and Europe: evaluation of digital marketing techniques applied on their websites and social networks

Autor: José M. Ponzoa, Andrés Gómez, Ramón Arilla

Publikováno v: Journal of Enterprising Communities: People and Places in the Global Economy.

Purpose This study aims to develop a proprietary indicator to measure the digital presence of the institutions: the digital presence index. Design/methodology/approach This research delves into how nonprofit institutions, specifically business intere

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::298435aaaa64c8db3804b2e114707a5b
https://doi.org/10.1108/jec-10-2022-0164

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Facebook as a Promotional Tool for Spanish Museums 2016–2020 and COVID Influence

Autor: Andrés Gómez, José M. Mas, Ramón Arilla

Publikováno v: Journal of Promotion Management. 27:812-831

As Waller and Waller stated, Social Media produces an intense effect on culture-based institutions' practice. Social networks promote the concept of "digital social museum", as one that takes advan...

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::855b66e81b82c09cfec0645fec675338
https://doi.org/10.1080/10496491.2021.1888179

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