Zobrazeno 1 - 10
of 19
pro vyhledávání: '"Raluca CIORNEA"'
Autor:
Raluca CIORNEA
Publikováno v:
Management & Marketing, Vol XIX, Iss 1, Pp 7-26 (2021)
The paper aims at investigating differences in luxury consumption among female teenagers and young adults that qualify as luxury consumers. A quantitative research based on questionnaire was conducted to examine the importance given to luxury, the
Externí odkaz:
https://doaj.org/article/49ddb1dc28314abebe6a8775ef76d654
Publikováno v:
Management & Marketing, Vol X, Iss 2, Pp 325-340 (2012)
The first questions that all scientists address when approaching a new domain are related to how well studied is the field, who and what has studied. The answers help them establish their personal areas of interest and contribution. Thus in order to
Externí odkaz:
https://doaj.org/article/924f73b1c7d84dfb9598d1d62cad23b7
Publikováno v:
Revista de Turism: Studii si Cercetari in Turism, Vol 0, Iss 10, Pp 20-27 (2010)
The Romanian destinations with religious significance are faced with a constant and continuous flow of visitors, many of whom are pilgrims, but these places have also become destinations for mass tourism. The purpose of this paper is to determine the
Externí odkaz:
https://doaj.org/article/4d27b6c4ef6b4661af3eea4b9b4682eb
Publikováno v:
Revista de Turism: Studii si Cercetari in Turism, Vol 0, Iss 10, Pp 20-27 (2010)
The Romanian destinations with religious significance are faced with a constant and continuous flow of visitors, many of whom are pilgrims, but these places have also become destinations for mass tourism. The purpose of this paper is to determine the
Externí odkaz:
https://doaj.org/article/81be86d88a494ba38257d7d8d99d81af
Publikováno v:
European Journal of Studies in Management and Business. 24:1-20
Although the broad concept of celebrity endorsement is not new, the popularity of its Social Media version skyrocketed over the last several years, being exploited even by notorious and top-tier companies. A substantial body of academic research appr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b5288a4574a9064154fd7a888ab3a18d
https://doi.org/10.32038/mbrq.2022.24.01
https://doi.org/10.32038/mbrq.2022.24.01
Publikováno v:
Sustainability; Volume 14; Issue 19; Pages: 12333
Rapid population expansion and poorly managed economic growth, unprecedented anthropogenic climate changes, non-renewable natural resources depletion, environmental pollution, social inequity, and loss of cultural integrity generate a global context
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=multidiscipl::95b445c2afc9a2ec00a5958c1f1f4625
Publikováno v:
Marketing – from Information to Decision Journal. 3:45-57
The current paper used content analysis to examine 50 commercials featuring the most internationally visited cities in the world as of 2019. It analyzed the components, scenes, and frames used to create the projected image of an attractive tourism de
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d9c0eeb60df091144f4b766c136ab38c
https://doi.org/10.2478/midj-2020-0004
https://doi.org/10.2478/midj-2020-0004
Autor:
Raluca Ciornea
Publikováno v:
Marketing – from Information to Decision Journal. 3:27-44
The main objective of the paper is to inquire if bioeconomy is a “saving” sustainable solution to major problems caused by fast-fashion industry - consumption of non-renewable and scarce natural resources, waste generation, pollution - in the act
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7a1386c441a8319b81705d21160991dc
https://doi.org/10.2478/midj-2020-0003
https://doi.org/10.2478/midj-2020-0003
Autor:
Victor Andrej Schliwa, Raluca Ciornea
Publikováno v:
Journal of Consumer Marketing. 37:375-384
Purpose This paper aims to review numerous known drivers and antecedents of compromise behavior, proposing a basic categorization of the various contributions. This is done with the goal to integrate drivers and antecedents, previously largely discus
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9f070b58d0ea327fca5f75e7f8ed64c7
https://doi.org/10.1108/jcm-03-2018-2606
https://doi.org/10.1108/jcm-03-2018-2606
Autor:
Răzvan A. Moldovan, Raluca Ciornea
Publikováno v:
Marketing – from Information to Decision Journal. 2:18-34
The main aim of the study is to establish the effects of online unpaid reviews posted by internet celebrities (renowned vloggers) on audience’s purchase intention, product recommendation and engagement on the platform. The empirical research conduc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::152fa2ebfe6aff215500c83e3b05fcb8
https://doi.org/10.2478/midj-2019-0007
https://doi.org/10.2478/midj-2019-0007