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pro vyhledávání: '"Raluca BĂBUŢ (COMIATI)"'
Publikováno v:
Transylvanian Review of Administrative Sciences, Vol 9, Iss SI, Pp 26-49 (2013)
Unlike the open competition economic sectors where tens, hundreds or even thousands of companies ‘struggle’ to provide consumers not only with services but also with special utility, the regulated markets (power supply, public transportation, pub
Externí odkaz:
https://doaj.org/article/e98c2bdcec4e4714a415eb202b24c149
Autor:
Raluca BĂBUŢ (COMIATI)
Publikováno v:
Management & Marketing, Vol X, Iss 2, Pp 233-248 (2012)
As advertisements are broadcast on a daily basis, Romanian consumers are subject to an intensive media bombardment designed to influence them, trigger certain emotions, and make them develop an attitude to a particular brand or product. When designin
Externí odkaz:
https://doaj.org/article/3928fc1a64634f1c87be15a4fbcab782