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Reaching beyond the popular celebration of commercial gains often associated with the proliferation of stadiums, events, and teams in the city, Sporting Dystopias explores the role of sport in the process of community building. Scholars from various
Publikováno v:
International Journal of Sports Marketing and Sponsorship. 3:91-107
The article examines AXA UK's decision to invest in a four-year, £25 million sponsorship of the English Football Association's Challenge Cup beginning with the 1998-99 season. Corporate profiles are provided for the sponsor along with a comprehensiv
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::38c7f1f51ce1743c729c553dcc393856
https://doi.org/10.1108/ijsms-03-02-2001-b008
https://doi.org/10.1108/ijsms-03-02-2001-b008
Autor:
A.J. Papalas, Clive W. Porter, Keith Dowson, M.D.W. Tozer, Susan Brownell, Don Morrow, R. Terry Furst, Wray Vamplew, Ralph C. Wilcox, David K. Wiggins, Don Handelman, Richard Sibley
Publikováno v:
The International Journal of the History of Sport. 8:433-450
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1c475165f68e2c97b7c6819caeeed449
https://doi.org/10.1080/09523369108713775
https://doi.org/10.1080/09523369108713775