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Publikováno v:
Spektrum Industri: Jurnal Ilmiah Pengetahuan dan Penerapan Teknik Industri, Vol 22, Iss 1, Pp 51-59 (2024)
Sales transaction data contains rich information and can support company competitiveness. However, this transaction data is initially unstructured and needs to be processed into insight for the company's decision-making. Market Basket Analysis (MBA)
Externí odkaz:
https://doaj.org/article/4621ffb963c248589d425f90eefcc2b5
