Zobrazeno 1 - 10 of 36 pro vyhledávání: '"Raji Srinivasan"'
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Akademický článek
Implementing a multisite shared haemodialysis care programme
Autor: Udaya Prabhakar Udayaraj, David Green, Angela Pietrafesa, Marianne Reyes, Giada Donnini, Evelyn Gicana, Evelyn Nadurata, Juniya John, Jessica Ponting, Raji Srinivasan
Publikováno v: BMJ Open Quality, Vol 13, Iss 4 (2024)
Adults receiving centre-based haemodialysis (HD) have low levels of patient activation which are associated with poorer outcomes. Shared haemodialysis care (SHC) describes an intervention whereby individuals are supported to undertake elements of the
Externí odkaz: https://doaj.org/article/ced57239e5784e8595e420f2bd0f50ad
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2
JPP&M's Global Perspective and Impact: An Agenda for Research on Marketing and Public Policy
Autor: Wai Yan Leong, Leonard Lee, Raji Srinivasan, Clifford J. Shultz, Klaus Wertenbroch, Janet Hoek, Madhu Viswanathan
Publikováno v: Journal of Public Policy & Marketing. 41:34-50
For several decades, the Journal of Public Policy & Marketing ( JPP&M) has stimulated and led debates with far-reaching implications for consumer well-being, global relationships, and, ultimately, human survival. The challenges we face have not disap
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::e3e267b86d13ebcffc501b346a89873d
https://doi.org/10.1177/07439156211049216
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3
When Algorithms Fail: Consumers’ Responses to Brand Harm Crises Caused by Algorithm Errors
Autor: Gülen Sarial-Abi, Raji Srinivasan
Publikováno v: Journal of Marketing. 85:74-91
Algorithms increasingly used by brands sometimes fail to perform as expected or even worse, cause harm, causing brand harm crises. Unfortunately, algorithm failures are increasing in frequency. Yet, we know little about consumers’ responses to bran
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b8f1b1120b1ca1a3bfcd9a9a94b6fa44
https://doi.org/10.1177/0022242921997082
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4
Pandemics and marketing: insights, impacts, and research opportunities
Autor: Gopal Das, Rebecca J. Slotegraaf, Raji Srinivasan, Durairaj Maheswaran, Shailendra Pratap Jain
Publikováno v: Journal of the Academy of Marketing Science
Pandemics have been an unfortunate but consistent facet of human existence over centuries, threatening lives as well as livelihoods globally. Disconcertingly, their frequency persists, with four "major" pandemics disrupting the planet in the last 65
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4743926c2753d4346e29b766b38f9581
http://europepmc.org/articles/PMC8114019
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5
The cloud and its silver lining: negative and positive spillovers from automotive recalls
Autor: Verdiana Giannetti, Raji Srinivasan
Publikováno v: Marketing Letters. 32:397-409
Product recalls hurt the sales of non-recalled products in the category because of negative spillovers. Recently, there has been some evidence of positive spillovers from recalls on the sales of non-recalled products. We focus on spillovers from bran
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e45ddd4dc36959af205144bf3c210ae5
https://doi.org/10.1007/s11002-021-09568-6
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6
Corporate lobbying and product recalls: an investigation in the U.S. medical device industry
Autor: Verdiana Giannetti, Raji Srinivasan
While corporate political activity is increasing, its effects on firms’ marketing-relevant outcomes have been largely overlooked in the literature. We propose that corporate lobbying will decrease a firm’s emphasis on product safety and, in turn,
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c2018ce30bd5abb23e2f9a124cf62513
https://eprints.whiterose.ac.uk/184925/7/Giannetti-Srinivasan2022_Article_CorporateLobbyingAndProductRec.pdf
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8
Effects of Liberalization on Incumbent Firms’ Marketing-Mix Responses and Performance: Evidence from a Quasi-Experiment
Autor: Raji Srinivasan, Nandini Ramani
Publikováno v: Journal of Marketing. 83:97-114
Many markets are liberalizing by opening up their economies to foreign competition, with the expectation that this will increase economic growth. While foreign competitors with superior technology and management practices pose serious threats to incu
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::398523c7ec73df76964150846e8bcdf1
https://doi.org/10.1177/0022242919860085
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9
With Power Comes Responsibility: How Powerful Marketing Departments Can Help Prevent Myopic Management
Autor: Raji Srinivasan, Nandini Ramani
Publikováno v: Journal of Marketing. 83:108-125
Firms sometimes engage in myopic management (e.g., cutting marketing spending, providing lenient credit to customers to improve short-term results). Although marketing is at the center of such myopic management, there are few insights on whether a ma
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::8ebe8f26b4a4e4f41dcfbe4bb267017c
https://doi.org/10.1177/0022242919831993
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