Zobrazeno 1 - 10
of 26
pro vyhledávání: '"Rajesh V. Manchanda"'
Publikováno v:
Journal of Education for Business. :1-8
Autor:
Ngan Vo, Rajesh V. Manchanda
Publikováno v:
Business Research Proceedings. :1-3
Autor:
Bruno Dyck, Rajesh V. Manchanda
Publikováno v:
AMS Review
It is generally accepted that the primary goal of marketing, even conventional sustainable marketing, is to enhance organizations’ financial well-being, a view that is consistent with mainstream utilitarian ethics. However, this profit-first focus
Autor:
William J. Ashton, Rajesh V. Manchanda
Publikováno v:
Journal of Social Marketing. 8:202-219
Purpose This paper aims to report a research approach that explores how to use evaluations of previous social marketing efforts to assess and guide a new shelterbelt program called Working Tree. By targeting farmers, this new program aims to gain ben
Autor:
Rajesh V. Manchanda, Olya Bullard
Publikováno v:
Journal of Consumer Psychology. 27:302-317
This research examines the influence of goal progress on the regulatory focus of goals. The results of five experiments demonstrate that in earlier stages of goal pursuit, individuals represent goals as promotion-focused, while in later stages of goa
Autor:
Rajesh V. Manchanda, Bruno Dyck
Publikováno v:
AMS Review. 11:133-133
The Acknowledgement section was unfortunately missing in the original version of this article.
Publikováno v:
Social Psychological and Personality Science. 8:284-291
This research examines the influence of regulatory focus on preference formation for sequentially presented choice alternatives. Across three experiments, we demonstrate the “holding-out” effect exhibited by prevention-focused individuals who ten
Autor:
Rajesh V. Manchanda, Namita Bhatnagar
Publikováno v:
Journal of Applied Social Psychology. 43:2185-2194
In this article, we examine the impact of how helpful an individual is toward third parties on people's willingness to help that individual. Our results show lower willingness to help those that are unhelpful toward others. Further, varying levels of
Autor:
Olya Bullard, Rajesh V. Manchanda
Publikováno v:
Marketing Letters. 24:177-189
In recent years, increasing attention is evident with regard to the depletion of natural resources, the development of “green” products and services and the sustainability practices of organisations. Building on Regulatory Focus theory (Higgins,
Publikováno v:
International Review on Public and Nonprofit Marketing. 8:131-148
The existing literature has identified that empathic concern for another person who is in need can induce helping behaviour. However, as people may experience more than one feeling in a given helping situation, it is possible that other feelings (e.g