Zobrazeno 1 - 10
of 74
pro vyhledávání: '"Rajesh Iyer"'
Publikováno v:
City and Environment Interactions, Vol 7, Iss , Pp 100049- (2020)
The study focusses to investigate the variations in aerosol characteristics, concentrations and radiative properties due to the burning of firecrackers during Diwali festival event followed with New year festival celebrations over a representative ur
Externí odkaz:
https://doaj.org/article/15dcc410129f4ba2ac42bb9749f06c43
Publikováno v:
Journal of Consumer Behaviour.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f4aeb1beaa91c5dd9094f1507531bf39
https://doi.org/10.1002/cb.2161
https://doi.org/10.1002/cb.2161
Publikováno v:
International Marketing Review. 39:242-268
PurposeThis study explores consumers' motivations to purchase luxury and counterfeit products using an international sample. In addition, it also examines the moderating role of interpersonal influence on this process. This study seeks to examine if
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::322c7ff52e5448a5240cc11f898c479f
https://doi.org/10.1108/imr-02-2021-0091
https://doi.org/10.1108/imr-02-2021-0091
Publikováno v:
Journal of Advertising. 51:136-152
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d9a108decafc8f9581b6d553fea1d8f5
https://doi.org/10.1080/00913367.2022.2027299
https://doi.org/10.1080/00913367.2022.2027299
Publikováno v:
Asia Pacific Journal of Marketing and Logistics.
PurposeThe study focuses on how to build long-term relationships with multi-channel agencies (MCAs) (dealers) who serve multiple manufacturers on a non-exclusive basis in a business-to-business (B2B) market. This study looks at the framework of relat
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fe044f7feea9300dfba82315ded2e22d
https://doi.org/10.1108/apjml-11-2021-0835
https://doi.org/10.1108/apjml-11-2021-0835
Autor:
Jacqueline K. Eastman, Rajesh Iyer
Publikováno v:
Journal of Consumer Marketing. 38:565-575
Purpose This paper aims to test the relationship between millennials’ status motivation and their ecologically conscious consumer behavior (ECCB) and the mediating role of culture influencing this effect. Design/methodology/approach A panel of mill
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::19f343158545c5c7ccccc646ac6bdfc7
https://doi.org/10.1108/jcm-02-2020-3652
https://doi.org/10.1108/jcm-02-2020-3652
Publikováno v:
Psychology & Marketing. 38:1881-1894
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::db09b033a061ebf837f578e21ea6d102
https://doi.org/10.1002/mar.21546
https://doi.org/10.1002/mar.21546
Autor:
James A. Muncy, Rajesh Iyer
Publikováno v:
Anti-Consumption ISBN: 9780367821586
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2f54e57ab0968ed11eea56448c44dc47
https://doi.org/10.4324/9780367821586-7
https://doi.org/10.4324/9780367821586-7
Autor:
Mitch Griffin, Rajesh Iyer
Publikováno v:
Journal of Business Research. 126:512-523
Word-of-mouth communication plays a key role in buyer behavior decisions. In 2013, Martin and Lueg published an insightful research study examining antecedents of word-of-mouth usage and the impact word of mouth has on attitude toward the product and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b3cdc47969a5973829091f588ba046db
https://doi.org/10.1016/j.jbusres.2019.12.027
https://doi.org/10.1016/j.jbusres.2019.12.027
Autor:
James A. Muncy, Rajesh Iyer
Publikováno v:
Strategic Change. 30:59-65
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1bda6c8b6da24e46144c7a256e2ce14d
https://doi.org/10.1002/jsc.2389
https://doi.org/10.1002/jsc.2389