Zobrazeno 1 - 10
of 40
pro vyhledávání: '"Rajesh Bagchi"'
Publikováno v:
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs ISBN: 9783031246869
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::961bc038acd29c454f273e3bf48b40b6
https://doi.org/10.1007/978-3-031-24687-6_114
https://doi.org/10.1007/978-3-031-24687-6_114
Publikováno v:
Journal of Experimental Psychology: Applied.
In addition to their salaries, employees often receive additional variable compensation (i.e., payouts) based on the sales they generate or manage. For any single transaction, the same payout (e.g., $1,000) may be earned by a relatively high commissi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::35885021f83c1607c718b2c663781485
https://doi.org/10.1037/xap0000441
https://doi.org/10.1037/xap0000441
Autor:
J. Edward Russo, Aleksandra Kovacheva, Sudeep Bhatia, Rajesh Bagchi, Chris Janiszewski, Nathaniel J. S. Ashby, Martin Meissner, Milica Milosavljevic Mormann, Thomas L. Griffiths, Anocha Aribarg, Kellen Mrkva
Publikováno v:
Marketing Letters. 31:381-392
This paper examines consumers’ attention traces (e.g., sequences of eye fixations and saccades) during choice. Due to reduced equipment cost and increased ease of analysis, attention traces can reflect a more fine-grained representation of decision
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f00e3ad88b0dd85d6dd7ee7204dfa0a0
https://doi.org/10.1007/s11002-020-09520-0
https://doi.org/10.1007/s11002-020-09520-0
Publikováno v:
Production and Operations Management. 29:1573-1596
Confirmation bias, a well‐established behavioral anomaly, asserts that when product experience is ambiguous, it is assimilated consistent with expectations set up by prior advertising. In this paper, we combine a strategic model with laboratory exp
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2be112541da41a138c282c649b50c4ba
https://doi.org/10.1111/poms.13176
https://doi.org/10.1111/poms.13176
Publikováno v:
Journal of Consumer Research. 47:79-99
Promotional games are used frequently in retail stores and online. While prior literature has focused on antecedents of promotional games, such as how individual differences induce game participation, little is known about post-winning decision makin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::181c5595e3932482a6eb6797a1e5408b
https://doi.org/10.1093/jcr/ucz043
https://doi.org/10.1093/jcr/ucz043
Autor:
Rajesh Bagchi, Nora Moran
Publikováno v:
Journal of Advertising. 48:284-291
In donation contexts, many advertising appeals focus on the benefits that those in need will receive as the result of donations. Yet little is known about the effect that benefit information has on...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::78791e80dd51911f279286b75c8daac6
https://doi.org/10.1080/00913367.2019.1602857
https://doi.org/10.1080/00913367.2019.1602857
Autor:
Jayati Sinha, Rajesh Bagchi
Publikováno v:
Journal of Marketing. 83:121-138
While temperature’s effects on human physiology have been well studied, its effects in decision-making contexts are still relatively unknown. The authors investigate the role of ambient temperature...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::062bb1da3852f091a26ff59e8382838d
https://doi.org/10.1177/0022242919841595
https://doi.org/10.1177/0022242919841595
Format Neglect: How the Use of Numerical Versus Percentage Rank Claims Influences Consumer Judgments
Publikováno v:
Journal of Marketing. 82:150-164
Marketers often claim to be part of an exclusive tier (e.g., “top 10”) within their competitive set. Although recent behavioral research has investigated how consumers respond to rank claims, prior work has focused exclusively on claims having a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::657550c4684cbe2e15ddadb7dc9f1e9c
https://doi.org/10.1177/0022242918805455
https://doi.org/10.1177/0022242918805455
Publikováno v:
Journal of Consumer Research. 45:1068-1084
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::736b9c4f1a0e2872500c12fbfcf3de7f
https://doi.org/10.1093/jcr/ucy030
https://doi.org/10.1093/jcr/ucy030
Autor:
Stefan J. Hock, Rajesh Bagchi
Publikováno v:
Journal of Consumer Research. 44:1123-1140
Consumer behavior is often influenced by subtle environmental cues, such as temperature, color, lighting, scent, or sound. We explore the effects of a not-so-subtle cue—human crowding—on calorie consumption. Although crowding is an omnipresent fa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5b3524e2abe577f1fe5bca217ead10de
https://doi.org/10.1093/jcr/ucx088
https://doi.org/10.1093/jcr/ucx088