Výsledky vyhledávání - "Rajesh Anantharaman"

Uncovering the role of consumer trust and bandwagon effect influencing purchase intention: an empirical investigation in social commerce platforms

Autor: Rajesh Anantharaman, Sanjeev Prashar, T Sai Vijay

Publikováno v: Journal of Strategic Marketing. :1-21

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::68f06cda4fac1b4dc7c70f451747d304
https://doi.org/10.1080/0965254x.2022.2070526

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Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty

Autor: Rajesh Anantharaman, Sanjeev Prashar, Sai Vijay Tata

Publikováno v: Benchmarking: An International Journal. 30:361-381

PurposeOrganizations are being compelled to revamp their loyalty programs due to the increase in digital transactions, customer acquisition costs and competition in the loyalty market. Given the significance of consumer-brand relationships, businesse

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::a2e02650d290c002ef6a973419a00dc8
https://doi.org/10.1108/bij-06-2021-0365

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