Zobrazeno 1 - 10
of 36
pro vyhledávání: '"Rajendra S. Sisodia"'
Autor:
Jagdish N Sheth, Rajendra S Sisodia
Many marketers fear that the field's time-worn principles are losing touch with today's realities.'Does Marketing Need Reform?'collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring mark
Publikováno v:
GLIMS Journal of Management Review and Transformation. 1:11-29
In this article, the authors provide an overview of the Global Rule of Three. Competitive markets grow, consolidate, and mature, ultimately leading to the emergence of three full-line generalists. The financial performance of full-line generalists gr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::85370935fab7a1bd3105b063a72713df
https://doi.org/10.1177/jmrt.22.1022679
https://doi.org/10.1177/jmrt.22.1022679
Publikováno v:
Business & Society. 59:213-231
A number of tensions have been suggested between stakeholder theory and strategic management (SM). Following a brief review of the histories of stakeholder theory and mainstream SM, we argue that many of the tensions are more apparent than real, repr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7ce8a907e3eb235b4ff9cd418b672514
https://doi.org/10.1177/0007650318773750
https://doi.org/10.1177/0007650318773750
Publikováno v:
Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0d06d9ed0480803fcd7ea7d1cc1e3ed6
https://doi.org/10.4135/9789353287733.n40
https://doi.org/10.4135/9789353287733.n40
Autor:
Atul Parvatiyar, Rajendra S. Sisodia
Publikováno v:
Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fe5fc64ff2b44914deff153ee4761513
https://doi.org/10.4135/9789353287733.n41
https://doi.org/10.4135/9789353287733.n41
Autor:
Rajendra S. Sisodia, Jagdish N. Sheth
Publikováno v:
Marketing Wisdom ISBN: 9789811077234
In this chapter, the authors present a powerful and tested approach that helps managers see a business’s every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9bb1e434421d74f09ffc2ce208405b9e
https://doi.org/10.1007/978-981-10-7724-1_6
https://doi.org/10.1007/978-981-10-7724-1_6
Publikováno v:
Journal of Retailing.
Firms and academics recognize the importance of creating an engaged customer base, though an in-depth understanding of how to achieve it is limited. This article proposes that firms that use consciousness as a foundational philosophy can create a mor
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::dba9eac28b6875b07c206ed0653015c4
Autor:
Rajendra S. Sisodia
Publikováno v:
California Management Review. 55:87-96
This note responds to Chong Wangs article, “Conscious Capitalism Firms: Do They Behave as Their Proponents Say?” (in this issue of California Management Review) that sets out to test certain conjectures regarding the financial performance and the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ed55a6ae31f9c8346a0e17d815064fc2
https://doi.org/10.1525/cmr.2013.55.3.87
https://doi.org/10.1525/cmr.2013.55.3.87
Autor:
Rajendra S. Sisodia
Publikováno v:
California Management Review. 53:98-108
Rajendra S. Sisodia is a Professor of Marketing at Bentley University and co-founder and Chairman of the Conscious Capitalism Institute.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5201e665d2c514a04371b788888c084c
https://doi.org/10.1525/cmr.2011.53.3.98
https://doi.org/10.1525/cmr.2011.53.3.98
Autor:
Rajendra S. Sisodia
Publikováno v:
Design Management Journal (Former Series). 3:33-39
BLUEPRINTING IS A technique that identifies key features in the design of a service. Important opportunities that emerge from this analysis are a better understanding of service “fail points” and a clearer focus on what Rajendra Sisodia refers to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f664b473df1052b2f81d740c3218e98b
https://doi.org/10.1111/j.1948-7169.1992.tb00585.x
https://doi.org/10.1111/j.1948-7169.1992.tb00585.x