Zobrazeno 1 - 10
of 70
pro vyhledávání: '"Rajeev Batra"'
Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplina
Autor:
Linda M. Scott, Rajeev Batra
This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins wi
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 34:559-575
PurposeThis paper aims to identify distinct consumption patterns among Asian consumers and examine how these relate to cultural antecedents and key human values.Design/methodology/approachThis study uses a large, representative sample of almost 7,000
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a5b56fff9df9f35beff95402fbdefa3c
https://doi.org/10.1108/apjml-12-2020-0878
https://doi.org/10.1108/apjml-12-2020-0878
Publikováno v:
Journal of Marketing Research. 58:400-415
This research demonstrates that under states of certainty, consumers with a relatively stronger global (local) identity prefer global (local) brands, whereas under states of uncertainty, consumers with a relatively stronger global (local) identity pr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::10a44e579b1af40352ffd14d314d3e71
https://doi.org/10.1177/0022243720972956
https://doi.org/10.1177/0022243720972956
Autor:
Rajeev Batra, Yi Wu
Publikováno v:
International Marketing Review. 36:628-632
Purpose The purpose of this paper is to reflect on the review paper by Strizhakova and Coulter (“Consumer cultural identity: local and global cultural identities and measurement implications”) and offer several observations that extend the discus
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::24f8611a57756132876c59324c7e5788
https://doi.org/10.1108/imr-04-2019-0120
https://doi.org/10.1108/imr-04-2019-0120
Autor:
Rajeev Batra
Publikováno v:
Journal of Consumer Psychology. 29:535-546
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cd7a1af1b064c6cd4cd575088247aeb2
https://doi.org/10.1002/jcpy.1122
https://doi.org/10.1002/jcpy.1122
Publikováno v:
Journal of the Association for Consumer Research. 3:216-228
Pride of ownership is explored in a series of depth interviews utilizing a new "surfacing" methodology. Results support some past findings, but also uncover some new and unexpected aspects. Consistent with past research, pride of ownership is linked
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::31ab1c9c4bec2d5fb7d92576cae9ea1c
https://doi.org/10.1086/697076
https://doi.org/10.1086/697076
Publikováno v:
Journal of Retailing. 93:369-381
As offline retailers struggle to compete with online ones, the importance of a consumer’s ability to touch a product prior to purchase becomes important to study. Prior research has found inconsistent results on whether product touch facilitates co
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ffa5b0df62244f871efbbdd0d91b426f
https://doi.org/10.1016/j.jretai.2017.06.003
https://doi.org/10.1016/j.jretai.2017.06.003
Autor:
Sharon Ng, Rajeev Batra
Publikováno v:
Journal of Consumer Psychology. 27:270-277
This research examines the impact of a salient global (or local) identity on individual's regulatory goals. Specifically, we show that when people's identity as a global citizen is salient, they are more likely to focus on promotion goals; whereas wh
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bd2992bf1e75dcc46470ab860174ecf9
https://doi.org/10.1016/j.jcps.2016.08.003
https://doi.org/10.1016/j.jcps.2016.08.003
Publikováno v:
Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
Marketers strive to create cool brands, but the literature does not offer a blueprint for what brand coolness means or what features characterize cool brands. This research uses a mixed-methods approach to conceptualize brand coolness and identify a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::111429436bbe03215ef373aa0d3f3fdf