Zobrazeno 1 - 10
of 118
pro vyhledávání: '"Rajdeep Grewal"'
Publikováno v:
Journal of Marketing Research. 59:1-10
Publikováno v:
Journal of Marketing Research. 58:1025-1033
Publikováno v:
Marketing Science. 40:964-984
As live streaming of events gains traction, pay-what-you-want (PWYW) pricing strategies are emerging as critical monetization tools. We assess the viability of PWYW by examining the relationship between popularity (i.e., audience size) of a live stre
Publikováno v:
Management Science. 67:5857-5877
Triggered by a territorial dispute as well as historical animosity, a nationwide civilian boycott of Japanese products took place in China in the summer of 2012. Using detailed data on vehicle sales in four major Chinese cities (Beijing, Tianjin, Sha
Publikováno v:
Journal of Marketing Research. 58:515-538
As firms use advertising to gain product market advantages and increase their valuation in financial markets, disclosing their advertising spending is influential—whether it erodes organizational competitive advantages in product markets or signals
Publikováno v:
Journal of Marketing Research. 58:377-399
To understand the impact of competition on organizational service reliability decisions, this study investigates whether firms in the airline industry consider competitors’ actions when making their service reliability decisions. Using data from th
Publikováno v:
Journal of Marketing Research. :002224372211430
Marketers frequently create social media content (i.e., firm-generated content; FGC) to ignite interest in new movies. Thus, there is a clear need to understand the magnitude and heterogeneity of the effect of FGC on movie demand and associated user-
Commentary: Toward Formalizing Social Influence Structures in Business-to-Business Customer Journeys
Autor:
Rajdeep Grewal, Shrihari Sridhar
Publikováno v:
Journal of Marketing. 85:98-102
Publikováno v:
Journal of Marketing Research. 57:985-998
The authors study the nature of articles published in the Journal of Marketing Research ( JMR) during the seven-year period 2013–2019. Consistent with the broad positioning of JMR, they find substantial diversity in domains, topics, methods, and so
Publikováno v:
SSRN Electronic Journal.