Zobrazeno 1 - 10
of 24
pro vyhledávání: '"Rajasshrie Pillai"'
Publikováno v:
Journal of Tourism Futures, Vol 10, Iss 2, Pp 218-236 (2024)
Purpose – This study aims to examine the tourists' visit intention by watching deepfake destination videos, using Information Manipulation and Media Richness Theory. Design/methodology/approach – This study conducted a primary survey utilizing a
Externí odkaz:
https://doaj.org/article/ca6c69cc6ac648d7b639df629bcb43c9
Publikováno v:
International Journal of Retail & Distribution Management. 51:124-145
PurposeThe purpose of this study was to investigate the online shopping intention of customers by watching artificial intelligence (AI)–based deepfake video advertisements using media richness (MR) theory and Information Manipulation Theory 2 (IMT2
Publikováno v:
Journal of Organizational Effectiveness: People and Performance. 9:549-571
PurposeIn the postpandemic era, organizations have planned a combination of on-site and virtual work to portray the “New Normal”. The authors aim to analyze the effect of virtual team (VT)-building strategies on virtual team performance and HR pe
Publikováno v:
Tourism Review. 77:1081-1096
PurposeThe purpose of this study, a current systematic literature review, is to synthesize the extant literature on consumers’ adoption of artificial intelligence and robotics (AIR) in the context of the hospitality and tourism sector (HATS) to gai
Publikováno v:
Information Technology & People.
PurposeAI-based chatbots are revamping employee communication in organizations. This paper examines the adoption of AI-based employee experience chatbots by employees.Design/methodology/approachThe proposed model is developed using behavioral reasoni
Publikováno v:
Information Technology & People.
PurposeThe purpose of this paper is to investigate students' adoption intention (ADI) and actual usage (ATU) of artificial intelligence (AI)-based teacher bots (T-bots) for learning using technology adoption model (TAM) and context-specific variables
Publikováno v:
International Journal of Productivity and Performance Management.
PurposeThe research examines the role of Smart HRM 4.0 in developing dynamic capabilities and its impact on human resources and organizational performance.Design/methodology/approachThe authors used a grounded theory approach and conducted interviews
Publikováno v:
foresight. 24:708-727
Purpose This paper aims to investigate the use of Industry 4.0 (I4.0) technology and its barriers in human resourcemanagement (HRM) for Smart HR 4.0 and its impact on HR performance. Design/methodology/approach The research has been conducted using t
Autor:
Brijesh Sivathanu, Rajasshrie Pillai
Publikováno v:
Journal of Hospitality and Tourism Insights.
PurposeThis study aims to investigate the effect of deepfake video advertisements on hotel booking intention by applying the media richness theory (MRT) and information manipulation theory (IMT).Design/methodology/approachA quantitative survey was co
Autor:
Brijesh Sivathanu, Rajasshrie Pillai
Publikováno v:
International Journal of Productivity and Performance Management. 71:3009-3029
PurposeTo understand human resource (HR) practices outcomes on HR decision making, strategic human resource management (HRM) and organizational performance by exploring the HR data quality along with descriptive and predictive financial and non-finan