Zobrazeno 1 - 10
of 18
pro vyhledávání: '"Rajasree K. Rajamma"'
Publikováno v:
Journal of Marketing Theory and Practice. 30:1-19
This study explores the impact of scarcity messages in mobile coupons on purchase intentions among smartphone users, as well as the moderating effect of location and product type. Psychological rea...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e0d17ee47d19a3aaed7c531fda55bdb2
https://doi.org/10.1080/10696679.2021.1880272
https://doi.org/10.1080/10696679.2021.1880272
Publikováno v:
Journal of Marketing Theory and Practice. 29:448-462
The U.S. health-care debate has focused on several macro-level factors to accomplish cost-containment, universal accessibility, and high-quality delivery in the marketplace. The present research em...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b43b120f9910c3f0f92d8291aa1228de
https://doi.org/10.1080/10696679.2020.1870240
https://doi.org/10.1080/10696679.2020.1870240
Publikováno v:
Journal of Consumer Marketing. 37:125-138
PurposeUser-generated content (UGC), e.g. YouTube videos on social media, is all around us. These UGCs are primarily demonstrational and/or informational in their execution format. However, viewers could easily misclassify the UGCs and that may be de
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0c303b5685af8e50c93e429a61d0c06c
https://doi.org/10.1108/jcm-08-2018-2819
https://doi.org/10.1108/jcm-08-2018-2819
Publikováno v:
Journal of Marketing Education. 42:108-122
Online courses have become an important educational delivery tool for institutions of higher learning throughout the world. While popular among students and administrators, many faculty members have expressed concerns with online courses. Therefore,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::07eccd28d94febb9933001f1c38b2135
https://doi.org/10.1177/0273475318786336
https://doi.org/10.1177/0273475318786336
Publikováno v:
Journal of Hospitality Marketing & Management. 27:775-794
Even though American health care providers have incessantly raised their prices, medical insurers have managed to achieve (greater) profitability covering fewer services for a smaller number of cli...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9b8374b2e5471f0eacc2836e204ee2eb
https://doi.org/10.1080/19368623.2018.1444527
https://doi.org/10.1080/19368623.2018.1444527
Publikováno v:
Journal of Business Research. 68:616-622
Current knowledge regarding the drivers of consumers' loyalty in service contexts remains limited as findings from extant studies differ; possibly because in service settings drivers of loyalty are context specific. This study contributes toward bett
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::46c0e500893742341a13238f603d5b8a
https://doi.org/10.1016/j.jbusres.2014.08.010
https://doi.org/10.1016/j.jbusres.2014.08.010
Publikováno v:
Journal of Services Marketing. 28:116-125
Purpose– This paper proposes a knowledge-exchange framework for value co-creation in franchise network.Design/methodology/approach– This conceptual study integrates literature on franchising, knowledge based view of the firm, absorptive capacity,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::36d9ba8e7da372012be4021a71c60cfe
https://doi.org/10.1108/jsm-09-2013-0254
https://doi.org/10.1108/jsm-09-2013-0254
Publikováno v:
Journal of Business & Industrial Marketing. 26:104-114
PurposeThe primary purpose of the present paper is to critically evaluate the extant literature on relational exchange, a fundamental driver of buyer‐seller relationship management in the twenty‐first century. Toward that goal, a meta‐analytic
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bc90828f32bf43dbc6ed587128f04cfd
https://doi.org/10.1108/08858621111112285
https://doi.org/10.1108/08858621111112285
Publikováno v:
Journal of Global Marketing. 23:387-410
Generation Y (Gen Y) consumers are now one of the most influential buying segments in U.S. history. This article empirically assesses the extent to which American Gen Y consumers and same-aged Taiwanese consumers’ need for uniqueness serves as a me
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::84231b862be1e567fd3e931fd40a9755
https://doi.org/10.1080/08911762.2010.521112
https://doi.org/10.1080/08911762.2010.521112
Autor:
Rajasree K. Rajamma, Lou E. Pelton
Publikováno v:
Journal of Consumer Marketing. 27:127-138
PurposeThe purpose of this study is to explore the determinants of consumer's propensity to choose non‐conventional treatment protocols using control theory as the theoretical framework.Design/methodology/approachData were collected from a consumer
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f6b3eff70f1e07d11ba2f50b8a51a555
https://doi.org/10.1108/07363761011027231
https://doi.org/10.1108/07363761011027231