Zobrazeno 1 - 10
of 13
pro vyhledávání: '"Rajashri Srinivasan"'
Autor:
Rajashri Srinivasan
Publikováno v:
Handbook of Research on Customer Equity in Marketing. :382-398
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e65473b3b17970172aee37a1b4a4ba79
https://doi.org/10.4337/9781781004982.00025
https://doi.org/10.4337/9781781004982.00025
Publikováno v:
Journal of the Academy of Marketing Science. 42:277-290
Firms’ spending on R&D, advertising, and inventory holding affect firm performance, which in turn affects future spending in each of these three areas. Effective allocation of resources across R&D, advertising, and inventory holding is challenging
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::397dd0aaee7dfeafa7a83d70c16594df
https://doi.org/10.1007/s11747-013-0359-0
https://doi.org/10.1007/s11747-013-0359-0
Autor:
Rajashri Srinivasan, Xiaoyan Deng
Publikováno v:
Journal of Marketing. 77:104-117
Transparent packages are pervasive in food consumption environments. Yet prior research has not systematically examined whether and how transparent packaging affects food consumption. The authors propose that transparent packaging has two opposing ef
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7f538aa6e4a92a9d7b00d178eb7ae513
https://doi.org/10.1509/jm.11.0610
https://doi.org/10.1509/jm.11.0610
Publikováno v:
Journal of Retailing. 89:126-139
Chain retailers continually open stores and close stores to improve their performance. Yet, there are few insights on the effects of store openings and closings on chain retailer performance. The authors examine the effect of changes in opening and c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bf4ef13f38032fe2f3ed391fb0795763
https://doi.org/10.1016/j.jretai.2012.12.001
https://doi.org/10.1016/j.jretai.2012.12.001
Autor:
Rajashri Srinivasan, Shrihari Sridhar
Publikováno v:
Journal of Marketing. 76:70-88
Websites prominently display consumers’ product ratings, which influence consumers’ buying decisions and willingness to pay. Few insights exist regarding whether a consumer's online product rating is prone to social influence from others’ onlin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6e6642c21cdc8d9dc8ecf67997bf7b07
https://doi.org/10.1509/jm.10.0377
https://doi.org/10.1509/jm.10.0377
Publikováno v:
Journal of Product Innovation Management. 29:3-20
As traditional sources of competitive advantage shrink, firms seek new ones. One such source of competitive advantage is product design because of its effects on customer experience. To understand the role and impact of product design on customer exp
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::97f2e230e9f9e9731e4836e919e403c1
https://doi.org/10.1111/j.1540-5885.2012.00958.x
https://doi.org/10.1111/j.1540-5885.2012.00958.x
Autor:
Rajan Varadarajan, Sandeep Krishnamurthy, Rajashri Srinivasan, Manjit S. Yadav, Paul A. Pavlou, Tom Krause, Gautham G. Vadakkepatt
Publikováno v:
Journal of Interactive Marketing. 24:96-110
During the past decade, a number of interactive technologies, including the Internet, have fundamentally transformed how retailers compete in the marketplace. In a similar vein, emerging interactive technologies can be expected to significantly alter
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bf94268eecbdbedf11d1fe782262789e
https://doi.org/10.1016/j.intmar.2010.02.004
https://doi.org/10.1016/j.intmar.2010.02.004
Publikováno v:
International Journal of Research in Marketing. 25:119-128
High tech firms can mitigate potential risks by diversifying their product–market portfolios. A key research question is how such diversification influences firm survival. A firm exits the market in two ways, specifically, dissolution and acquisiti
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::85aa1b8b322cde2e0c596545e525ba85
https://doi.org/10.1016/j.ijresmar.2007.12.005
https://doi.org/10.1016/j.ijresmar.2007.12.005
Publikováno v:
Journal of Marketing. 71:35-48
Marketing executives are being urged to speak in the language of finance to gain internal support for marketing initiatives. Responding to this call, the authors examine the impact of a firm's advertising and its research and development (R&D) on the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2ecc532b3bfb689c250968908a3796b4
https://doi.org/10.1509/jmkg.71.1.35
https://doi.org/10.1509/jmkg.71.1.35
Autor:
Christine Moorman, Rajashri Srinivasan
Publikováno v:
Journal of Marketing. 69:193-200
Academic studies offer a generally positive portrait of the effect of customer relationship management (CRM) on firm performance, but practitioners question its value. The authors argue that a firm's strategic commitments may be an overlooked organiz
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2070d9817c667322d200e0cbb715f07e
https://doi.org/10.1509/jmkg.2005.69.4.193
https://doi.org/10.1509/jmkg.2005.69.4.193