Zobrazeno 1 - 10
of 119
pro vyhledávání: '"Rajan Varadarajan"'
Innovation is the process of value creation through use of relevant knowledge, capabilities and resources for conversion of ideas into new products, processes and practices, and improvements in existing products, processes and practices. Innovations
Autor:
Rajan Varadarajan
Publikováno v:
AMS Review. 12:177-183
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::57c225036b59917e95a5ff4e9d2367f9
https://doi.org/10.1007/s13162-022-00246-y
https://doi.org/10.1007/s13162-022-00246-y
Publikováno v:
International Journal of Research in Marketing
During the past quarter-century, digital technologies-based innovations for creating, communicating, and delivering products of value to customers have significantly risen in importance to the competitiveness of firms. Digital technologies-based inno
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f6821a6570e1358361ab7bab374f8e3e
https://doi.org/10.1016/j.ijresmar.2021.09.002
https://doi.org/10.1016/j.ijresmar.2021.09.002
Autor:
Krishna Sampath, Rajan Varadarajan
High-strength steel (HSS) welding electrode specifications offer two sets of Tables for compliance, one on Specified Electrode Chemical Composition Requirements and the other on Specified Minimum Weld Mechanical Properties Requirements. These sets of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9e5a86cc12ca421b61979a2017b49202
https://doi.org/10.21203/rs.3.rs-2851408/v1
https://doi.org/10.21203/rs.3.rs-2851408/v1
Publikováno v:
Journal of the Academy of Marketing Science. 49:1088-1108
Some firms have successfully maintained their position as sales leaders for years, as evidenced by their presence on the annual Fortune 500 list. While sustained investments in both marketing and RD and investing more in R&D than in marketing enhance
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::34dea332c310fa4cb452ecb3b2655624
https://doi.org/10.1007/s11747-021-00774-2
https://doi.org/10.1007/s11747-021-00774-2
Autor:
Rajan Varadarajan
Publikováno v:
Journal of Business Research. 160:113713
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::47746a0e5570ecaa5b710a73413f6c0f
https://doi.org/10.1016/j.jbusres.2023.113713
https://doi.org/10.1016/j.jbusres.2023.113713
Autor:
Rajan Varadarajan
Publikováno v:
Journal of Global Scholars of Marketing Science. 31:142-150
Dr. Shelby D. Hunt is a world-renowned marketing scholar and thought leader. Over the course of his first five decades of distinguished and illustrious academic journey, he has made numerous semina...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b2e10605541c6118b1bad5dd416cb3e8
https://doi.org/10.1080/21639159.2020.1785913
https://doi.org/10.1080/21639159.2020.1785913
Publikováno v:
Journal of Marketing. Jul89, Vol. 53 Issue 3, p21-35. 15p. 1 Diagram, 6 Charts, 1 Graph.
Autor:
Rajan Varadarajan
Publikováno v:
AMS Review
This commentary presents a dissenting point of view on some of Key et al.’s (AMS Review, 2020) observations concerning the relevance and rigor of scholarly research in marketing, impact of scholarly research in marketing on research in other discip
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7361125addc3ad2f8bb1e6d3d6744c14
https://doi.org/10.1007/s13162-020-00180-x
https://doi.org/10.1007/s13162-020-00180-x
Autor:
Rajan Varadarajan
Publikováno v:
Industrial Marketing Management. 89:89-97
Chief among a firm's market-based resources are its relational resources such as brand equity, customer equity and channel equity that result from its interactions with customers and marketing intermediaries, and intellectual resources – accumulate
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::27d98298522a90adc78768266781d783
https://doi.org/10.1016/j.indmarman.2020.03.003
https://doi.org/10.1016/j.indmarman.2020.03.003